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Toyfare: The Toy Magazine
Wizard Entertainment · 1997–2011 · 163 issues
About the series
From 1997 to 2011, Wizard Entertainment's Toyfare: The Toy Magazine blended collector culture with superhero satire across 163 issues, featuring recurring appearances by Peter Parker, Spider-Man, Hulk, Bruce Banner, Iron Man, and Tony Stark. Best known for its irreverent "Twisted ToyFare Theatre" photo-comics, the series was most frequently written by Justin Aclin, Pat McCallum, and Jon Gutierrez, with Paul Schiraldi as its most prolific artist. It mattered as a playful, visually inventive celebration of action figures and pop culture, capturing the late-'90s to early-2010s toy boom with a distinct comedic voice.
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