Dave Berg's Mad Trash #[nn]
In "The Lighter Side of the Boss," Dave Berg delivers his signature satirical flair to a whimsical tour of retail evolution, tracing the journey from sidewalk pushcarts to cavernous future stores where vendors still roll their wares through aisles. With sharp wit and deadpan visuals, the story imagines a world where commerce grows ever more elaborate—yet somehow, the old ways persist in the most unexpected places. Art by and written by Dave Berg, with full cover art by him as well, this 1981 issue captures the absurdity of consumer culture with a 3.95 USD price tag that feels both nostalgic and timeless.
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History of merchandising by pushcarts and projection to a future where stores are so large that vendors sell by pushcarts within the stores.
Plot details indexed by the Grand Comics Database (CC BY-SA).