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Mad #50 cover
Cover: Kelly Freas

Mad #50

Oct 1959 · EC · 0.25 USD
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In "The Most Important ¼ Inch in Smoking Today," Al Jaffee delivers a sharp, satirical take on 1950s whiskey advertising with art by Bob Clarke, parodying campaigns for Old Crow, Canadian Club, Seagram’s 7 Crown, and others. Through clever visual gags and subtle shifts in tone, the story humorously charts the evolving inclusion of women in ads—and hints at where the trend might lead, with a wry nod to the next frontier: children. The cover, by Kelly Freas, captures the era’s sleek, stylized aesthetic with a touch of irony.

Contains 17 stories
The Most Important ¼ Inch in Smoking Today
1 pp · Satire-Parody
Spot That Plug!
3 pp · Satire-Parody

In "Spot That Plug!", a sharp satire from Mad #50, a fictional TV script is dissected for its hidden product placements, poking fun at how advertising quietly infiltrates entertainment. The story imagines a future where entire shows are just lists of brand names, delivered with deadpan seriousness.

How to Fight the Small Car Threat
2 pp · Satire-Parody
NBC Plays CBS in the TV Baseball League
4 pp · Humor
Mel AllenLawrence WelkGroucho MarxPhil SilversRed SkeltonMilton BerleJack PaarBob HopeTed MackSteve AllenEd SullivanJerry LewisKathryn MurrayGeorge GobelJack BennyArthur MurrayCharlie WeaverRichard BooneEve ArdenJackie GleasonAlfred HitchcockEddie FisherPerry ComoLassieJohn Charles DalyDorothy KilgallenBennett CerfArlene FrancisArthur GodfreyMichael AnthonyJack WebbRaymond Burr
The Mad Time Capsule
1 pp · Humor
The Nearsighted Man and the Telephone
2 pp · Humor
Where Song-Writers Get Their Inspiration
3 pp · Humor
Women in Whiskey Ads
4 pp · Humor
Carrie NationLady GodivaMark Twain

A satirical take on 1950s whiskey advertising, "Women in Whiskey Ads" skewers the era’s evolving ad tropes with a wry eye, poking fun at the subtle inclusion of women in brands like Old Crow, Canadian Club, and Seagram’s 7 Crown. Through clever visual gags and deadpan parody, it imagines how far the trend might go—hinting at a future where even children might be pulled into the campaign.

Scenes We'd Like to See: The Big Break
1 pp · Satire-Parody
Mad Playgrounds That Prepare Kids for Adult Life
3 pp · Humor
What Our Teenagers Really Think About
2 pp · Humor
TV Ads We'd Like to See
1 pp · Satire-Parody
Ed ReamersWilbur TsaurusMrs. Tsaurus
On the Beach
1 pp · Humor
The Night Peter Gone Cracked
4 pp · Satire-Parody
Peter GoneLieutenant JerkobiFreedieMamapsychiatristLawrence Welk
The Big House Beacon
5 pp · Satire-Parody
Rocky AlbaneseArson CarsonSeymour FaginBurnside NoonanTrigger ThroopZack ZinnWarren HymerGuinn WilliamsLeo GorceyHuntz HallLouis FinkEdward BrophyHarold HuberBilly HalopChick McGooleyHank BorelliIke YurksMonty McGeeIrv DillingerLait ShowWarren BigglebyMurray FinsterMilton BoilBoris WillewskiMachine Gun GertzOtto WillshireAlvin Flutz
The New Chair
1 pp · Humor
Nothing Stops It - Not Even Power Brakes
1 pp · Satire-Parody

ComicBooks.com Value

Our Model is In Beta
Raw (VG) $16
CGC 9.8 · 2 in census $642*
CGC 9.6 · 5 in census $200*
CGC 9.4 · 3 in census $102
CGC 9.2 · 5 in census $59*
CGC 9.0 · 6 in census $40*
CGC 8.5 · 3 in census $34*
Show all 13 grades
CGC 8.0 · 2 in census $34
CGC 7.5 · 2 in census $20*
CGC 7.0 · 2 in census $20*
CGC 6.5 none in existence
CGC 6.0 none in existence
CGC 5.5 none in existence
CGC 5.0 · 2 in census $20*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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Full credits

writer Al Jaffee
artist, inker Bob Clarke
cover pencils, inks Kelly Freas

Reprints

Reprinted in More Trash from Mad #3 (1960), The Worst from MAD #4 (1961), More Trash from Mad #4 (1961), Svenska Mad #4/1962 (1962), Greasy Mad Stuff #[nn] (1963), Mad Follies #1 (1963), More Trash from Mad #7 (1964), The Completely Mad Don Martin #[nn] (1974), Dave Berg's Mad Trash #[nn] (1977), Dave Berg's Mad Trash #[nn] (1981), Mad about the Fifties #[nn] (1997), Mad for Decades #[nn] (2007), Mad's Greatest Artists: Don Martin #[nn] (2014), Mad #34 (2023), Mad #12

Key issues in Mad

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