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Mad #50 cover
Cover: Kelly Freas

Mad #50

Oct 1959 · EC · 0.25 USD
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“The Most Important ¼ Inch in Smoking Today”

In "The Most Important ¼ Inch in Smoking Today," Al Jaffee delivers a sharp, satirical take on 1950s whiskey advertising with art by Bob Clarke, parodying campaigns for Old Crow, Canadian Club, Seagram’s 7 Crown, and others. Through clever visual gags and subtle shifts in tone, the story humorously charts the evolving inclusion of women in ads—and hints at where the trend might lead, with a wry nod to the next frontier: children. The cover, by Kelly Freas, captures the era’s sleek, stylized aesthetic with a touch of irony.

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writer Al Jaffee · artist, inker Bob Clarke · cover Kelly Freas

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Full credits

writer Al Jaffee
artist, inker Bob Clarke
cover pencils, inks Kelly Freas

Full plot ⚠ may contain spoilers

▸ Reveal full plot — may contain spoilers

Parodies of ads for Old Crow; White Horse; Canadian Club; Seagram's 7 Crown; Four Roses; and Old Grand-Dad whiskeys. Shows subtle ways women are being introduced into ads, where that trend will go, and predicts that children will be next to be included.

Plot details indexed by the Grand Comics Database (CC BY-SA).

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