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Mad #40 cover
Cover: Kelly Freas

Mad #40

Jul 1958 · EC · 0.25 USD
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In "Initials That Describe The Name," E. Nelson Bridwell crafts a clever twist on familiar television moments from the 1950s, reimagining scenes from People Are Funny, The Loretta Young Show, I've Got A Secret, an Anacin ad, Mickey Mouse Club, The Lone Ranger, and The Lineup with a surprising, offbeat edge. Joe Orlando’s sharp art brings these iconic programs to life with a distinctive, slightly surreal flair, while Kelly Freas delivers the striking cover that captures the issue’s playful yet mysterious tone.

Contains 19 stories
Initials That Describe The Name
2 pp · Satire-Parody
MAD Trading Stamps
2 pp · Satire-Parody
Alfred E. Neuman
Pizza Pie
3 pp · Humor
The Paper-Pickers
2 pp · Humor
Eccchh, Teen-Age Son of Thing
4 pp · Satire-Parody
Script ? [as Strudwick Wickerwire]
Strudwick WickerwireAlfred E. Neuman[Doctor]Morton FinsterDrake CarterLouis FurdAlan Freed
TV Scenes We'd Like To See
2 pp · Satire-Parody
GladysCedricLoretta YoungGary MooreMr. XMouseketeers

In this playful satire from Mad #40, a series of familiar TV moments from 1958—ranging from *People Are Funny* to *The Lone Ranger*—take delightfully absurd turns, poking fun at the era’s wholesome programming with a wink. Each scene twists the expected, turning wholesome staples into surreal, tongue-in-cheek snapshots of mid-century television.

Strangely Believe It!
1 pp · Satire-Parody
Ambrose FufnikPrince Ladislaus
Alfred E. Neuman University
2 pp · Humor
Inside Story
2 pp · Humor
Floyd PattersonPrincess MargaretNikita KhrushchevHal MarchTommy ManvilleLawrence WelkRichard BooneJohn Foster DullesRichard NixonAdlai StephensonElvis PresleyBen Hogan
Pravda
4 pp · Satire-Parody
Alfred E. NeumanMaxim RaskolinovskiVladimir PinskBoris TrepakVladimir GrovnoInsky KhonyakStepan KiosksIgor BivorskyYetta SamovarNikita KhrushchevDonaldovich DuckskiV. MolotovG. Malenkov
MAD Summer Vacation Guide
2 pp · Humor
The Cold Cereal War
3 pp · Humor
Bob ElliottRay GouldingWally BallewGeneral Fielding Maxwell
The Bear Hunter
2 pp · Humor
Future "Of-The-Month" Clubs
4 pp · Satire-Parody
Jerry DeFuccioTommy ManvilleRoberto RosselliniPorfirio RubirosaAlfred E. Neuman
Coast-To-Coast For $16.75
4 pp · Humor
Philo ArdwellIrvingSuzie GrubbwickelVelma MaeHarryTimmy GooberSpeedy SlimMr. Smeed
How To Read A Chamber Of Commerce Folder
2 pp · Satire-Parody
What It Was, Was Football
4 pp · Humor
Andy Griffith
A Drive In The Country
1 pp · Humor
A New Idea In Smoking!
1 pp · Satire-Parody

ComicBooks.com Value

Our Model is In Beta
Raw (VG) $19
CGC 9.6 · 3 in census $216*
CGC 9.4 · 6 in census $111*
CGC 9.2 · 2 in census $64*
CGC 9.0 · 4 in census $44
CGC 8.5 · 2 in census $30*
CGC 8.0 none in existence
Show all 13 grades
CGC 7.5 · 2 in census $20*
CGC 7.0 · 1 in census $20*
CGC 6.5 none in existence
CGC 6.0 none in existence
CGC 5.5 none in existence
CGC 5.0 none in existence
CGC 4.5 · 2 in census $20*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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Full credits

artist, inker Joe Orlando
cover pencils, inks Kelly Freas

Reprints

Reprinted in The Worst from MAD #2 (1959), More Trash from Mad #2 (1959), Svenska Mad #6/1968 (1968), Mad #8 (1968), Dave Berg's Mad Trash #[nn] (1977), Dave Berg's Mad Trash #[nn] (1981), Mad about the Fifties #[nn] (1997), Fighting Mad #[nn] (2004), Mad #16 (2020), Mad #29 (2023)

Key issues in Mad

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