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Mad #97 cover
Cover: Norman Mingo

Mad #97

Sep 1965 · EC · 0.30 USD
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In "Being Rich Is Better Than a Warm Puppy," a satirical take on the Western genre, director John Ford presents his absurdly exaggerated film "Cheyenne Awful," where Native Americans and U.S. Cavalry soldiers play out their roles with comedic exaggeration. Written by Larry Siegel and brought to life with sharp, expressive art by Mort Drucker, the story offers a wry, visual comedy that skewers cinematic tropes. The cover, by Norman Mingo, captures the story’s irreverent tone with its bold, caricatured style.

Contains 16 stories
Being Rich Is Better Than a Warm Puppy
4 pp · Humor
A Frightful Incident
1 pp · Humor
Mad Goes to a Screening of Cheyenne Awful
5 pp · Satire-Parody
John FordRichard Widmark [as Richard Widemark]Carroll Baker [as Carroll Babydoll]Sal Mineo [as Sal Meanio]Gilbert Roland [as Gilbert Rolando]Ricardo Montalban [as Ricardo Mentalblock]Dolores Del Rio [as Dolores Del Dolores]James Stewart [as James Stewed]Karl Malden [as Karl Malted]

In a sharp satire from Mad #97, Jo attends a screening of "Cheyenne Awful," a mock Western directed by a parody of John Ford, where Native Americans and U.S. Cavalry soldiers trade absurd lines and antics in a gloriously over-the-top take on classic Hollywood tropes. The story skewers cinematic clichés with deadpan humor and typeset letters that add to the comic’s signature irreverent tone.

A Mad Look at Garbagemen
4 pp · Humor
Untitled Humor story
1 pp · Humor
The Black SpyThe White Spy
The Walt Cronkite Show
3 pp · Satire-Parody
Walter CronkiteHarry ReasonerBob TroutRoger MuddMike WallaceThomas DeweyRichard NixonBarry GoldwaterKing FaiselChet HuntleyDavid BrinkleyLyndon JohnsonHubert HumphreyEverett DirksonCasey StengelYogi Berra
In the Desert
1 pp · Humor
Load & Crash
6 pp · Satire-Parody

"Load & Crash" is a sharp, satirical take on car enthusiast culture, poking fun at the obsession with automotive value and niche models. With deadpan humor and a mock-serious tone, it guides readers through ways to deliberately devalue their car—plus a list of "worthless makes" to consider instead.

What They Say and What It Really Means
3 pp · Satire-Parody
Untitled Humor story
1 pp · Humor
The Black SpyThe White Spy
Mad Interviews a "John Birch Society" Policeman
4 pp · Satire-Parody
Mad's Modern Believe It or Nuts
1 pp · Satire-Parody
The Lighter Side of Employees
3 pp · Satire-Parody
Untitled Humor story
1 pp · Humor
The Black SpyThe White SpyThe Gray Spy
The Rooks
5 pp · Humor
David Niven [as Alec Fleming]Charles Boyer [as Marcel St. Clair]Gig Young [as Tony Fleming]Robert Coote [as Timmy Fleming]Gladys Cooper [as Auntie Margaret]Broderick Crawford [as Orville Cess]

In "The Rooks," three roguish brothers and their flamboyant family friend take on a series of high-stakes cons, targeting corrupt elites and charming their way into the hearts of women half their age—all in the style of a satirical, over-the-top heist comedy. With sharp wit and absurd flair, the quartet navigates a world of deception, where every scheme is more elaborate than the last.

In an Alley
1 pp · Humor

ComicBooks.com Value

Our Model is In Beta
Raw (VG) $7
CGC 9.8 · 1 in census $887*
CGC 9.6 · 2 in census $277*
CGC 9.4 · 1 in census $166
CGC 9.2 · 3 in census $80
CGC 9.0 · 1 in census $56
CGC 8.5 none in existence
Show all 12 grades
CGC 8.0 none in existence
CGC 7.5 none in existence
CGC 7.0 none in existence
CGC 6.5 none in existence
CGC 6.0 none in existence
CGC 5.5 · 1 in census $20*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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Full credits

artist, inker Mort Drucker
cover pencils, inks Norman Mingo

Reprints

Reprinted in Mad Follies #5 (1967), Svenska Mad #8/1967 (1967), Mad #4 (1967), Mad #7 (1968), Mad #10 (1968), Mad #15 (1969), The Ridiculously Expensive Mad #[nn] (1969), The Completely Mad Don Martin #[nn] (1974), Dave Berg's Mad Trash #[nn] (1977), Dave Berg's Mad Trash #[nn] (1981), Mad's Sergio Aragonés on Parade #14 (1982), Mad Special [Mad Super Special] #42 (1983), Mad Special [Mad Super Special] #50 (1985), Mad's Greatest Artists: Sergio Aragonès #[nn] (2010), Mad's Greatest Artists: Don Martin #[nn] (2014), Mad #38 (2024), Mad #47 (2026)

Key issues in Mad

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