Cover: Norman Mingo
Mad #71
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In "What Happened to the Coverage?", Bob Clarke’s stark, satirical art lays bare the absurd physical toll of modern habits, turning everyday actions into a grim catalog of bodily strain. With precise, unsettling detail, the story imagines how our routines might warp our bodies in the decades to come—each panel a darkly humorous warning. The cover by Norman Mingo complements the tone with a striking, eerie image that hints at the unsettling themes within.
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The brainstorming sessions that may have occurred on Madison Avenue to name various products.
Plot details indexed by the Grand Comics Database (CC BY-SA).
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