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Mad #71 cover
Cover: Norman Mingo

Mad #71

Jun 1962 · EC · 0.25 USD
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In "What Happened to the Coverage?", Bob Clarke’s stark, satirical art lays bare the absurd physical toll of modern habits, turning everyday actions into a grim catalog of bodily strain. With precise, unsettling detail, the story imagines how our routines might warp our bodies in the decades to come—each panel a darkly humorous warning. The cover by Norman Mingo complements the tone with a striking, eerie image that hints at the unsettling themes within.

Contains 11 stories
What Happened to the Coverage?
1 pp · Satire-Parody
MAD Investigates the Sordid Business of Gambling
6 pp · Humor
C. C. Clavendish IIILotta ReesSam GrafterDr. Sidney A. Kindlyfellow
Rain
4 pp · Humor
Spy vs Spy
1 pp · Humor, Spy
Don Martin in Sherwood Forest
6 pp · Humor, Satire-Parody
Robin HoodLittle John
The Birth of a Madison Avenue Brand Name
4 pp · Satire-Parody
Mr. Clean (cameo)
Dream girls
2 pp · Humor
Moxie Cowznofsky
Spy vs Spy
1 pp · Humor, Spy
South Chicago
5 pp · Satire-Parody
Frankie AvalonSouthside Looey [Bobby Darin]James Darren ?Paul AnkaNorthside Charlie [Elvis Presley]Ricky NelsonLt. Farfel [Dick Clark]FlossieSidney [Perry Como]Dean Martin (cameo)
The Big Bad Wall
1 pp · Humor
Big Bad Wolf
He Thought He Would Rest in Peace...in Place...
1 pp · Satire-Parody
Joseph StalinNikolai Lenin

ComicBooks.com Value

Our Model is In Beta
Raw (VG) $9
CGC 9.8 · 1 in census $922*
CGC 9.6 · 4 in census $287
CGC 9.4 none in existence
CGC 9.2 none in existence
CGC 9.0 none in existence
CGC 8.5 none in existence
Show all 14 grades
CGC 8.0 none in existence
CGC 7.5 none in existence
CGC 7.0 none in existence
CGC 6.5 none in existence
CGC 6.0 none in existence
CGC 5.5 none in existence
CGC 5.0 none in existence
CGC 4.5 · 2 in census $20*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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Cast · 3 characters

Full credits

artist, inker George Woodbridge
cover pencils, inks Norman Mingo

Reprints

Reprinted in Svenska Mad #2/1963 (1963), The Worst from MAD #7 (1964), More Trash from Mad #7 (1964), The Questionable Mad #D3158 (1967), Mad #7 (1968), Mad #8 (1968), Mad #40 (1972), The Completely Mad Don Martin #[nn] (1974), Mad #63 (1974), Dave Berg's Mad Trash #[nn] (1977), Dave Berg's Mad Trash #[nn] (1981), Mad's Greatest Writers: Frank Jacobs #[nn] (2015), Mad #48 (2026)

Key issues in Mad

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