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Mad #104 cover
Cover: Norman Mingo

Mad #104

Jul 1966 · EC · 0.30 USD
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In "Advertising Campaigns with Ulterior Motives," a satirical take on the era's sci-fi tropes, a bumbling family of space travelers stumbles upon a planet teeming with colossal gemstones—only to find their eccentric scientist, The Professor, has a far more sinister plan than mere discovery. Written by Dick DeBartolo and brought to life with sharp, exaggerated flair by artist Mort Drucker, this Mad issue delivers a biting, cartoonish critique of consumerism and corporate manipulation, all wrapped in the familiar absurdity of EC's signature humor. The cover, by Norman Mingo, captures the chaos with a classic, over-the-top flourish.

Contains 15 stories
Advertising Campaigns with Ulterior Motives
4 pp · Satire-Parody
Another Mad Peek Through the Microscope
2 pp · Humor
Future Wit & Wisdom Books
3 pp · Satire-Parody
In the Hospital
1 pp · Humor
Mixing Personal Politics with Careers
3 pp · Satire-Parody
Stereotype-Casting
3 pp · Humor
Mad Visits the American Mediocrity Academy
4 pp · Satire-Parody
Later on in the Hospital
1 pp · Humor
The Lighter Side of High School
4 pp · Satire-Parody
Road Signs We'd Really Like to See
2 pp · Humor
Postage Stamp Advertising
3 pp · Humor, Satire-Parody
Mad Looks at the Voice Typewriter
3 pp · Satire-Parody
Track and Field Foto-Plays
2 pp · Humor
Still Later in the Hospital
1 pp · Humor
Loused Up in Space
6 pp · Satire-Parody
Guy Williams [as John Boobinson]June Lockhart [as Mauroone Boobinson]Marta Kristen [as Suet Boobinson]Angela Cartwright [as Punny Boobinson]Billy Mumy [as Will Boobinson]Mark Goddard [as Donce West]Jonathan Harris [as The Professor]David Janssen [as Dr. Richard Kimble]

In this 1966 satire from Mad #104, a hapless family of space travelers—led by the perpetually exasperated Professor—stumbles upon a planet teeming with giant gemstones, only to find their misadventures are far from over. With the Professor once again plotting to eliminate his own crew, the chaos unfolds in six pages of deadpan absurdity.

ComicBooks.com Value

Our Model is In Beta
Raw (VG) $6
CGC 9.8 · 1 in census $839*
CGC 9.6 · 1 in census $262*
CGC 9.4 · 5 in census $134
CGC 9.2 · 1 in census $78*
CGC 9.0 · 1 in census $53*
CGC 8.5 none in existence
Show all 13 grades
CGC 8.0 none in existence
CGC 7.5 · 1 in census $20*
CGC 7.0 none in existence
CGC 6.5 none in existence
CGC 6.0 none in existence
CGC 5.5 none in existence
CGC 5.0 · 1 in census $20*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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Full credits

artist, inker Mort Drucker
cover pencils, inks Norman Mingo

Reprints

Reprinted in Mad #1 (1967), Mad #2 (1967), Mad #4 (1967), Mad #11 (1968), The Ridiculously Expensive Mad #[nn] (1969), The Completely Mad Don Martin #[nn] (1974), The Non-Violent Mad #33 (86-110) (1975), Dave Berg's Mad Trash #[nn] (1977), Dave Berg's Mad Trash #[nn] (1981), Mad Special [Mad Super Special] #45 (1983), Mad Special [Mad Super Special] #69 (1989), Mad #28 (2022), Mad #61

Key issues in Mad

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