Mad #104

In "Advertising Campaigns with Ulterior Motives," a satirical take on the era's sci-fi tropes, a bumbling family of space travelers stumbles upon a planet teeming with colossal gemstones—only to find their eccentric scientist, The Professor, has a far more sinister plan than mere discovery. Written by Dick DeBartolo and brought to life with sharp, exaggerated flair by artist Mort Drucker, this Mad issue delivers a biting, cartoonish critique of consumerism and corporate manipulation, all wrapped in the familiar absurdity of EC's signature humor. The cover, by Norman Mingo, captures the chaos with a classic, over-the-top flourish.