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Mad #118 cover
Cover: Norman Mingo

Mad #118

Apr 1968 · EC · 0.30 USD
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"In the Out Exit" is a standout entry in EC's Mad #118 (1968), a clever and sardonic take on everyday absurdities, all penned and illustrated by the legendary Al Jaffee. With his signature deadpan wit, Jaffee presents a series of deliberately obtuse questions, each met with a perfectly timed, dryly sarcastic reply—complete with a blank space for readers to craft their own snarky answers. The cover, by Norman Mingo, captures the issue’s irreverent spirit with its sharp, stylized line work.

Contains 11 stories
In the Out Exit
7 pp · Satire-Parody
Sandy Dennis [as Miss Parrot]Roy Poole [as Mr. McHate]Eileen Heckart [as Miss Pastorfield]Patrick Bedford [as Mr. Barringer]Sorrell Booke [as Dr. Bested]James Franciscus [as Mr. Nudnik]Sidney Portier [as Mr. Thackeray]
Pro Football
3 pp · Satire-Parody
Frank Gifford [as Frank Gifted]Pete Rozelle [as Pete Doughsmell]
Don Martin Looks at Frogs
4 pp · Humor
The Lighter Side of Fear
4 pp · Satire-Parody
Mad Valentines to Celebrities
3 pp · Satire-Parody
H. Rap BrownJoey BishopThe Beatles [John LennonPaul McCartneyGeorge HarrisonRingo Starr]Allen BurkeJoe PyneDr. Timothy LearyCharles DeGaulleTwiggyPrincess Lee RadziwellMichelangelo Antonioni
Mission: Ridiculous
7 pp · Satire-Parody
Peter Graves [as Mr. Phelts]Greg Morris [as Blarney]Peter Lupus [as Billy]Martin Landau [as Bowling]Barbara Bain [as Synonym]

In "Mission: Ridiculous," a spoof of the popular "Mission: Impossible" series, a team of secret agents attempts to recover stolen microfilm through a series of hilariously over-the-top and suspiciously obvious maneuvers. The story leans into absurdity with every step, turning espionage into a farce where stealth is replaced by spectacle.

The Advantages of the Suburbs For Kids
3 pp · Humor
Spy Vs. Spy
1 pp · Humor
The Black SpyThe White Spy
Mad's Snappy Answers to Stupid Questions
3 pp · Humor

In "Mad's Snappy Answers to Stupid Questions," absurdly literal queries meet perfectly deadpan retorts, turning everyday moments into comedic showdowns of logic and sass. With a page designed for readers to scribble their own witty comebacks, the feature turns the audience into part of the joke—no punchline guaranteed, just pure, typeset mischief.

Hippie Magazine
7 pp · Satire-Parody
The New Back-Scratcher
1 pp · Humor

ComicBooks.com Value

Our Model is In Beta
Raw (VG) $7
CGC 9.4 · 1 in census $538*
CGC 9.2 · 1 in census $312*
CGC 9.0 none in existence
CGC 8.5 · 1 in census $145*
CGC 8.0 · 1 in census $112
CGC 7.5 · 2 in census $89*
Show all 17 grades
CGC 7.0 none in existence
CGC 6.5 none in existence
CGC 6.0 none in existence
CGC 5.5 none in existence
CGC 5.0 none in existence
CGC 4.5 none in existence
CGC 4.0 none in existence
CGC 3.5 none in existence
CGC 3.0 none in existence
CGC 2.5 none in existence
CGC 2.0 none in existence
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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Full credits

writer, artist, inker Al Jaffee
cover pencils, inks Norman Mingo

Reprints

Reprinted in The Ridiculously Expensive Mad #[nn] (1969), Mad Special [Mad Super Special] #5 (1971), The Mad Morality or the Ten Commandments Revisited #[nn] (1972), The Completely Mad Don Martin #[nn] (1974), Dave Berg's Mad Trash #[nn] (1977), Dave Berg's Mad Trash #[nn] (1981), Mad Special [Mad Super Special] #34 (1981), Het mafste uit 's Neerlands Mad #9 (1986), Mad Special [Mad Super Special] #56 (1986), Mad Special [Mad Super Special] #101 (1995), Mad snöar in på sextiotalet #[nn] (1997), Mad for Decades #[nn] (2007), Mad's Greatest Artists: Don Martin #[nn] (2014), Mad #26 (2022)

Key issues in Mad

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