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Mad #53 cover
Cover: Kelly Freas

Mad #53

Mar 1960 · EC · 0.25 USD
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In "Personalized Merchandising," Dave Berg spins a sharp, satirical take on teenage culture run amok, imagining a world where teens are in charge and adults mimic their behavior—complete with a tongue-in-cheek MAD article questioning what would happen if adults were really in charge. Packed with Berg’s signature wit and visual gags, the issue is a clever, self-aware skewering of generational dynamics, all rendered in his clean, expressive style. The cover by Kelly Freas captures the absurdity perfectly, a 25-cent snapshot of mid-century satire.

Contains 16 stories
Personalized Merchandising
4 pp · Satire-Parody
Floyd Patterson
Breakfast At Liggett's
2 pp · Humor
MAD's Tips On Highway Safety
2 pp · Humor
New Movie Monsters From Madison Avenue
3 pp · Satire-Parody
What Would Happen If Teenagers Ran The Country
4 pp · Humor
Alfred E. NeumanLeonard Bernstein, Jr.

In this satirical 1960 satire from Mad #53, a playful "what if" scenario imagines a world where teenagers are in charge—leading to adults suddenly behaving like teens, and MAD itself flipping the script with a tongue-in-cheek article titled "What Would Happen If Adults Ran The Country?" A sharp, typeset lettering style underscores the humor, capturing the absurdity of the role reversal with wit and precision.

The Rifle, Man!
4 pp · Satire-Parody
LucasLucas's sonAnnie Oakley
MAD's Society Page
3 pp · Satire-Parody
Stephanie DupreyNapoleon VIIElizabeth Ann SessingforsMajor General Francis NottinghamDaphne AldershotAugustine SnootpeltZelda ZyttzgerSparky GahaganGoldie ZelchBooBoo AdairSophie Phoebe Pletz
Changing History For Commercial TV
4 pp · Satire-Parody
President Abraham OldsmobileRalph Waldo MotorolaJ. Edgar ElectroluxNicolaus CopernicusMrs. CopernicusLizzie SealtestGeneral George CusterSir KleenexMr. JamisonBenjamin FranklinJohn AllstateWild Bill Hickok
Valentines To People We've Fallen Out of Love With
2 pp · Humor
Fidel CastroElizabeth TaylorEddie FisherEarl LongGary CrosbyDennis CrosbyPhillip CrosbyLindsay CrosbyElvis PresleyJack PaarJerry LewisDean MartinMarlon BrandoZsa Zsa Gabor ?Brigitte Bardot ?Imogene CocaSid Caesar
Balcony Scene
1 pp · Humor
MAD Goes To An Alfred Hatchplot Movie
4 pp · Satire-Parody
Sheldon GetzoffMrs. GetzoffAlfred Hatchplot (lots of cameos)Sidney Zinn [Melvin]
Modern Sources of Untapped Energy
3 pp · Humor
Skiing
4 pp · Humor
Hazards of Illuminated Signs
4 pp · Humor
Down On Wall Street
1 pp · Humor
Nikita Khrushchev Says: "It Was Easy As Borscht Taking Kossacolor Pictures Like These!"
1 pp · Satire-Parody
Nikita KhrushchevMrs. KhrushchevRada KhrushchevAlexi KhrushchevJulia KhrushchevAdmiral Rickover

ComicBooks.com Value

Our Model is In Beta
Raw (VG) $17
CGC 9.6 · 5 in census $244
CGC 9.4 · 5 in census $241
CGC 9.2 · 3 in census $72*
CGC 9.0 · 1 in census $49*
CGC 8.5 · 1 in census $34*
CGC 8.0 · 1 in census $26*
Show all 16 grades
CGC 7.5 · 1 in census $20*
CGC 7.0 none in existence
CGC 6.5 · 1 in census $20*
CGC 6.0 none in existence
CGC 5.5 none in existence
CGC 5.0 · 1 in census $20*
CGC 4.5 none in existence
CGC 4.0 none in existence
CGC 3.5 none in existence
CGC 3.0 · 1 in census $20*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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Full credits

writer, artist, inker Dave Berg
cover pencils, inks Kelly Freas

Reprints

Reprinted in Svenska Mad #1/1961 (1961), The Worst from MAD #4 (1961), More Trash from Mad #4 (1961), Mad Follies #1 (1963), Three Ring Mad #D2439 (1964), Mad Follies #3 (1965), The Worst from MAD #8 (1965), Three Ring Mad #Y6197 (1970), Mad #38 (1972), Mad #44 (1972), Mad #48 (1973), Mad #58 (1974), The Completely Mad Don Martin #[nn] (1974), Mad #82 (1976), Dave Berg's Mad Trash #[nn] (1977), Dave Berg's Mad Trash #[nn] (1981), Mad Special [Mad Super Special] #40 (1982), Mad #16 (2020)

Key issues in Mad

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