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Mad #96 cover
Cover: Norman Mingo

Mad #96

Jul 1965 · EC · 0.30 USD
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In "Substandard Brands, Inc.", two bumbling secret agents navigate a wry, satirical espionage caper that parodies The Man From U.N.C.L.E., chasing leads through a world of absurd corporate espionage. Written by Arnie Kogen and brought to life with sharp, expressive art by Mort Drucker, the story blends deadpan humor with a mock-serious tone. The cover by Norman Mingo captures the comic's tongue-in-cheek flair, all in a 30-cent comic from 1965.

Contains 15 stories
Substandard Brands, Inc.
3 pp · Satire-Parody
The Man From A.U.N.T.I.E.
6 pp · Satire-Parody
Robert Vaughn [as Napoleon Polo]David McCallum [as Ilya Nutcrackin]Leo G. Carroll [as The Boss]Sean Connery [as James Bond]

In this 1965 satire from Mad #96, two bumbling secret agents play straight man to a delightfully absurd take on spy tropes, chasing the elusive leader of a rival espionage ring through a plot that’s just serious enough to mock itself. The story’s deadpan tone and sharp, typeset lettering elevate the parody, turning a simple chase into a hilariously over-the-top caper.

On the Job
1 pp · Humor
Untitled Humor story
1 pp · Humor
The Black SpyThe White Spy
Unspoken Messages in TV Commercials
2 pp · Satire-Parody
Show Biz Celebrities in Ordinary Life Situations
3 pp · Satire-Parody
Bing CrosbyGarry MoorePhil SilversJudy GarlandMargaret RutherfordFrank SinatraDean MartinSammy Davis Jr.
Untitled Humor story
1 pp · Humor
The Black SpyThe White Spy
Today's Typical "Sales & Promotional" Gimmicks
5 pp · Satire-Parody
Mad's Seed and Garden Catalog
3 pp · Satire-Parody
The Lighter Side of the Boss
4 pp · Satire-Parody
In Injun Territory
1 pp · Humor
TV Commercial Aids
3 pp · Humor
Untitled Humor story
1 pp · Humor
The Black SpyThe White SpyThe Gray Spy
Crazy Fists
7 pp · Satire-Parody
Bette DavisGeorge HamiltonKeenan WynnAudrey HepburnBuddy HackettWalter CronkiteDon Knotts

In this 1965 satire from Mad #96, a young man trades his dreams of musical fame for the brutal world of professional boxing, all in the name of making a living. The story skewers the over-the-top tropes of boxing films with its exaggerated drama and absurdly earnest tone, all rendered in sharp, typeset lettering.

The Indignant Husband
1 pp · Humor

ComicBooks.com Value

Our Model is In Beta
Raw (VG) $6
CGC 9.8 · 2 in census $535*
CGC 9.6 · 2 in census $167
CGC 9.4 · 2 in census $91
CGC 9.2 none in existence
CGC 9.0 · 1 in census $34*
CGC 8.5 none in existence
Show all 7 grades
CGC 8.0 · 3 in census $20*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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Full credits

artist, inker Mort Drucker
cover pencils, inks Norman Mingo

Reprints

Reprinted in Mad Follies #5 (1967), Mad #4 (1967), The Ridiculously Expensive Mad #[nn] (1969), The Completely Mad Don Martin #[nn] (1974), Mad #75 (1975), Dave Berg's Mad Trash #[nn] (1977), Dave Berg's Mad Trash #[nn] (1981), Mad Special [Mad Super Special] #40 (1982), Mad Special [Mad Super Special] #50 (1985), Mad for Decades #[nn] (2007), Mad #479 (2007), Mad's Greatest Artists: Don Martin #[nn] (2014), Mad #29 (2023), Mad #35 (2024), Mad #45 (2025), Mad #47 (2026)

Key issues in Mad

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