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Mad #78 cover
Cover: Norman Mingo

Mad #78

Apr 1963 · EC · 0.30 USD
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"East Side Story" is a standout tale from Mad #78 (1963), a satirical musical take on the political tensions at the United Nations, styled like the film West Side Story. Written by Frank Jacobs and brought to life with sharp, expressive art by Mort Drucker, the story uses the familiar structure of rival factions to skewer international diplomacy with wit and flair. The cover, by Norman Mingo, captures the drama in bold, dynamic lines.

Contains 14 stories
East Side Story
9 pp · Humor, Satire-Parody
Josip Broz TitoAdlai StevensonCharles de GaulleBarry GoldwaterWładysław GomułkaHarold MacmillanChiang Kai-shekAntonio SegniNina Khrushchev

In "East Side Story," the United Nations complex becomes the stage for a satirical musical showdown, reimagining global politics as a dramatic, song-filled clash between rival factions—complete with choreographed tension and a score that skewers diplomacy with a wink. Packed with sharp humor and playful parody, the story turns international diplomacy into a spectacle that’s as absurd as it is clever.

The Suicide
1 pp · Humor
How Parents Guess Wrong About Their Kids' Future Careers
3 pp · Humor, Satire-Parody
Untitled Humor story
1 pp · Humor

In this classic Mad #78 (1963) gag, the White Spy launches a paddle ball attack on the Black Spy, who narrowly escapes by rolling the diving board away just as the White Spy leaps into the pool. A perfectly timed slapstick moment from the comic's signature absurd humor.

Future Group-Comparison Tests
4 pp · Humor, Satire-Parody
Ed Reimers
In a Men's Haberdashery
1 pp · Humor
The Lighter Side of Dating
4 pp · Humor
The Darker Side of Telstar
3 pp · Humor, Satire-Parody
Vince Edwards [as Ben Casey]David Ben-GurionDean MartinJerry LewisRobert Stack [as Eliot Ness]Walter Cronkite
In the Klondike
1 pp · Humor
Modern Chess
4 pp · Humor, Satire-Parody
Untitled Humor story
1 pp · Humor
The Gray Spy
My First College Primer
3 pp · Humor, Satire-Parody
The Emergency
1 pp · Humor
If "Mardy" Were Made in Hollywood Today
4 pp · Humor, Satire-Parody
Ernest Borgnine [as Mardy]Charlton Heston [as El Mardy]Sophia LorenKirk DouglasYul BrynnerAgnes MoreheadJack PalanceAva GardnerJoe Mantell [as Angie]Loretta Young [as El Mardy's mother]

ComicBooks.com Value

Our Model is In Beta
Raw (VG) $8
CGC 9.8 · 1 in census $551*
CGC 9.6 · 1 in census $172*
CGC 9.4 · 2 in census $88*
CGC 9.2 · 2 in census $51*
CGC 9.0 · 3 in census $35
CGC 8.5 · 1 in census $24*
Show all 10 grades
CGC 8.0 none in existence
CGC 7.5 · 1 in census $20*
CGC 7.0 none in existence
CGC 6.5 · 2 in census $20*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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Cast · 14 characters

Full credits

artist, inker Mort Drucker
cover pencils, inks Norman Mingo

Reprints

Reprinted in Svenska Mad #4/1964 (1964), More Trash from Mad #7 (1964), Mad Follies #3 (1965), The Worst from MAD #8 (1965), The Ridiculously Expensive Mad #[nn] (1969), The Indigestible Mad #T4830 (1970), The Completely Mad Don Martin #[nn] (1974), Mad #71 (1975), Dave Berg's Mad Trash #[nn] (1977), Dave Berg's Mad Trash #[nn] (1981), Mad Special [Mad Super Special] #45 (1983), Stamp Out Mad #35415-5 (1990), Pocket Mad #4 (1991), Mad's Greatest Artists: Mort Drucker #[nn] (2012), Mad's Greatest Artists: Don Martin #[nn] (2014), Mad's Greatest Writers: Frank Jacobs #[nn] (2015), Mad #38 (2024)

Key issues in Mad

Variants (1)

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