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Mad #120 cover
Cover: Norman Mingo

Mad #120

Jul 1968 · EC · 0.35 USD
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“One Day at the Beach”

Mad's July 1968 issue finds Alfred E. Neuman peeking his gap-toothed, grinning face through the door of a massive steel bank vault — which, when swung open, reveals itself to be a gilded picture frame packed with banded stacks of cash, coin towers, a savings account booklet, pearl jewelry, and loose bills spilling across red velvet. Norman Mingo's cover art turns a simple visual gag into a genuinely clever piece of trompe-l'œil foolishness, and at 35 cents ("Still Cheap," as the magazine itself cheerfully notes), the joke practically pays for itself. Inside, Stan Hart and Mort Drucker bring their considerable talents to the pages of this summer issue.

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writer Stan Hart · artist, inker Mort Drucker · cover Norman Mingo

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Full credits

writer Stan Hart
artist, inker Mort Drucker
cover pencils, inks Norman Mingo

Full plot ⚠ may contain spoilers

▸ Reveal full plot — may contain spoilers

Parody of the film "Cool Hand Luke"; a disaffected man ends up in a southern chain gang where he rebels against everything and everybody.

Plot details indexed by the Grand Comics Database (CC BY-SA).

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