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The Ridiculously Expensive Mad#[nn]
Cover: Norman Mingo

The Ridiculously Expensive Mad #[nn]

Oct 1969 · The World Publishing Company · 9.95 USD
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"East Side Story" is a sharp, satirical take on the melodramatic world of small-town secrets, where the residents of a perpetually scandal-ridden community are more focused on affairs than progress. Written by Stan Hart and brought to life with exaggerated flair by artist Mort Drucker, the issue skewers the tropes of 1960s television drama with biting humor and expressive caricature. The cover, by Norman Mingo, captures the era’s over-the-top drama in bold, stylized lines.

Contains 65 stories
East Side Story
9 pp · Humor, Satire-Parody
Nikita KhrushchevJosip Broz TitoFidel CastroAdlai StevensonCharles DeGaulleJohn KennedyMao-Tse TungBarry GoldwaterWładysław GomułkaHarold MacmillanChiang Kai-shekAntonio SegniFrank Sinatra (cameo)Nina Khrushchev

In a satirical twist on the classic musical, world leaders from across the ideological spectrum clash in a dramatic, song-filled showdown at the United Nations, where diplomacy takes a backseat to rivalry and spectacle. With the likes of Nikita Khrushchev, Fidel Castro, John Kennedy, and Mao-Tse Tung caught in a high-stakes political pas de deux, the stage is set for a bold, absurdist take on Cold War tensions — all sung, danced, and staged like a campy Broadway show.

In a Doctor's Office
2 pp · Humor
Pesky Import
1 pp · Humor, Satire-Parody
Misery Is a Cold Hot Dog
4 pp · Humor, Satire-Parody
Charlie BrownNancySluggoDondiLittle Orphan AnnieKayo MullinsArchie AndrewsHenryLittle LuluDennis MitchellSwee'PeaHans KatzenjammerFritz KatzenjammerHueyDewey: LouieChip FlagstonPonytailJunior TracyAlexander BumsteadJughaid SmithTrixie Flagston
Spy vs. Spy
1 pp · Humor
The Black SpyThe White Spy
Reader's Digress
5 pp · Humor, Satire-Parody
The Lighter Side of High School
4 pp · Humor, Satire-Parody
Superduperman!
8 pp · Humor, Satire-Parody, Superhero
Superduperman [Clark Bent]Lois PainCopy BoyW. TwitchellCaptain Marbles [Billy Spafon]
The Shill Gasoline Commercial
1 pp · Humor, Satire-Parody

In a deadpan satire of 1960s gasoline ads, a test car speeds past competing brands’ mileage markers—only to misjudge a turn and career off a cliff, all set to the rhythm of a mock-serious voiceover. The absurdity unfolds in just one page, with typeset letters delivering the punchline in perfect deadpan cadence.

Flawrence of Arabia
6 pp · Humor, Satire-Parody
Peter O'Toole [as Flawrence]Claude Rains [as Mr. Drydune]Alec Guinness [as Prince Fizzle]Omar Sharif [as Ali-Oven]Anthony Quinn [as Auda Bul]Elizabeth Taylor [as Cleopatra]Marlon Brando [as Johnny Strabler]

In a hilariously absurd take on *Lawrence of Arabia*, Peter O'Toole as Flawrence finds himself at the center of a chaotic desert uprising, leading a motley crew of misfits—including Alec Guinness as Prince Fizzle, Omar Sharif as Ali-Oven, and Anthony Quinn as Auda Bul—while trying to outwit the ever-sarcastic Claude Rains as Mr. Drydune. With Elizabeth Taylor as Cleopatra adding dramatic flair and Marlon Brando as Johnny Strabler bringing unexpected chaos, the whole revolution unfolds with the seriousness of a bad dream and the logic of a punchline.

Dr. Jekyll and Mr. Hyde
2 pp · Humor
Hollywood Surplus Sale
4 pp · Humor, Satire-Parody
Horrifying Cliches
2 pp · Humor
If Comic Strip Characters Were as Old as Their Strips
4 pp · Humor, Satire-Parody
SupermanDick TracyJuniorPopeyeBlutoSweetpeaJ. Wellington WimpyFearless FosdickLi'l AbnerDaisy MaeMandrake the MagicianLotharNardaTarzanJane PorterHenryDennis Mitchell
The Shadow Knows
2 pp · Humor
The Mad Book of "Modern" Fairy Tales
4 pp · Humor, Satire-Parody
An Evening in the City
1 pp · Humor
The Subtle Science of Packaging
6 pp · Humor, Satire-Parody
The Man in Command
1 pp · Humor, Satire-Parody
Commander Fenwick Sternwallow
Bat Boy and Rubin!
7 pp · Humor, Satire-Parody, Superhero
Bat BoyRubinthe Fleagle Gangthe Flurgle Gang
Bats-Man
6 pp · Humor, Satire-Parody, Superhero
Adam West [as Bruce Swain and Bats-Man]Burt Ward [as Gray Dickson and Sparrow]Alan Napier [as Alfred]Madge Blake [as Aunt Harriet]Neil Hamilton [as Commissioner Gordon]Stafford Repp [as Chief O'Hara]
Does This Ad Look Blurred to You?
1 pp · Humor, Satire-Parody
The Mad Suburban Primer
4 pp · Humor, Satire-Parody
Fight Songs for the Common Man
3 pp · Humor, Satire-Parody
The Indignant Husband
1 pp · Humor
The Rise and Fall of a Recording Star
2 pp · Humor, Satire-Parody
Russian "Russian Roulette"
1 pp · Humor
Ladies Home Journey
6 pp · Humor, Satire-Parody
A Mad Look at Motorcycle Cops
2 pp · Humor
The Lighter Side of Teenage Parties
4 pp · Humor, Satire-Parody
Paperback Book Covers
7 pp · Humor, Satire-Parody
Open Office Week
4 pp · Humor, Satire-Parody
Spy vs. Spy
1 pp · Humor
The Black SpyThe White Spy
Mother's Day Cards for Substitute Mothers
2 pp · Humor, Satire-Parody
Star Blecch
5 pp · Humor, Satire-Parody, Science Fiction
William Shatner [as Captain Kook]Leonard Nimoy [as Mr. Spook]DeForrest Kelley [as Dr. BeCoy]Nichelle Nichols [as the phone operator]

In a gloriously absurd parody of *Star Trek*, Captain Kook, Mr. Spook, Dr. BeCoy, and the phone operator race to save a planet from a bizarre plague, all while navigating the usual mix of cosmic confusion and bureaucratic incompetence. With deadpan delivery and zero regard for science, this crew of misfit spacefarers stumbles through their mission with all the grace of a malfunctioning warp core.

Mad's "Lifetime - - People" Chart
2 pp · Humor, Satire-Parody
If Kids Used Movie Cliches in Everyday Life
3 pp · Humor, Satire-Parody
Shipwrecked
1 pp · Humor
Spy vs. Spy
1 pp · Humor
The Black SpyThe White Spy
Labor Day Cards from Management to Labor
3 pp · Humor, Satire-Parody
A Day with J-F-K
5 pp · Humor, Satire-Parody
Caroline KennedyJoseph KennedyRose KennedySargent ShriverDwight EisenhowerNelson RockefellerBarry GoldwaterPierre SalingerDean MartinPeter LawfordSammy Davis Jr.Shirley MacLaineJoey Bishop
In the Acme Ritz Central Arms Waldorf Plaza Hotel
1 pp · Humor
One Day in the Park
1 pp · Humor
Look Mom - No More Cavities!
1 pp · Humor, Satire-Parody
Melvin Furd
Mad Looks at a Typical Kiddie TV Show
4 pp · Humor, Satire-Parody
In a Department Store
1 pp · Humor
A Best Seller Hits the Commercial Trail
4 pp · Humor, Satire-Parody
Brigette BardotSteve Canyon
The Rejection Slip
3 pp · Humor, Satire-Parody
The Mad Gun Owners and Other Small Bores Primer
3 pp · Humor, Satire-Parody
Sports Typography
2 pp · Satire-Parody
The Lighter Side of Summer Evenings
4 pp · Humor, Satire-Parody
Scenes We'd Like to See: Driving the Golden Spike
1 pp · Humor
Modern Teacher
7 pp · Humor, Satire-Parody
Jimmy Hoffa
My Fair Ad-Man
7 pp · Humor, Satire-Parody
Officer EinsfootHenry HiggenbottomCharles PickerwickIrving Mallion
Scenes We'd Like to See: The Launching
1 pp · Humor
Protest Letters
4 pp · Humor, Satire-Parody
Mr. MurphyMarmaduke (ventriloquist's dummy)
On the Subway
1 pp · Humor
If Comic Strip Characters Behaved Like Ordinary People
4 pp · Humor, Satire-Parody
Daddy WarbucksLittle Orphan AnnieCharlie BrownLucy Van PeltSnoopyLinus Van PeltDick TracyPat PattonSupermanPogo PossumAlbert AlligatorMandrake the MagicianLotharB.C.WileyMaggieJiggsDennis MitchellHenry MitchellAlice Mitchell
Mad's Valentines to American Industry
2 pp · Humor, Satire-Parody
Spy vs. Spy
1 pp · Humor
The Black SpyThe White Spy
The Great Magazine Circulation Drive
4 pp · Humor, Satire-Parody
Passion Place
5 pp · Humor, Satire-Parody
Warner Anderson [as Matt Swine]Barbara Parkins [as Barbara Anacin]Ryan O'Neal [as Rodney Hairbrain]Dorothy Malone [as Constance McFrenzie]Mia Farrow [as Allison McFrenzie]Ed Nelson [as Michael Rusty]Christopher Connelly [as Mr. Hairbrain]

In the perpetually scandal-ridden town of Peyton Place, where romance and betrayal are the only industries, Matt Swine, Barbara Anacin, and Rodney Hairbrain navigate a web of secrets, all while Constance McFrenzie, Allison McFrenzie, Michael Rusty, and Mr. Hairbrain keep the drama simmering. This satirical take on the classic TV drama turns small-town intrigue into a farcical spectacle of endless affairs and misplaced trust.

Great Moments in Medicine
1 pp · Humor, Satire-Parody
Scenes We'd Like to See
1 pp · Humor, Satire-Parody
PinocchioJiminy CricketDorothyThe Cowardly LionThe ScarecrowThe Tin WoodsmanPeter PanWendy DarlingMichael Darling
Woman Wonder!
7 pp · Humor, Satire-Parody, Superhero
Woman Wonder [Diana Banana]Steve AdoreNivlem [a disguised Steve Adore]MickeySpillaneSuperduperman (cameo)

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Cast · 7 characters

Full credits

writer Stan Hart
artist, inker Mort Drucker
cover pencils, inks Norman Mingo

Reprints

↩ Reprints Mad #4 (1953), Mad #8 (1953), Mad #10 (1954), Mad #43 (1958), Mad #46 (1959), Mad #48 (1959), Mad #49 (1959), Mad #51 (1959), Mad #52 (1960), Mad #54 (1960), Mad #61 (1961), Mad #62 (1961), Mad #63 (1961), Mad #66 (1961), Mad #67 (1961), Mad #70 (1962), Mad #72 (1962), Mad #73 (1962), Mad #74 (1962), Mad #75 (1962), Mad #77 (1963), Mad #78 (1963), Mad #79 (1963), Mad #80 (1963), Mad #81 (1963), Mad #82 (1963), Mad #83 (1963), Mad Follies #1 (1963), Mad #84 (1964), Mad #85 (1964), Mad #86 (1964), Mad #87 (1964), Mad #88 (1964), Mad #89 (1964), Mad #90 (1964), Mad #92 (1965), Mad #93 (1965), Mad #94 (1965), Mad #95 (1965), Mad #96 (1965), Mad #97 (1965), Mad #98 (1965), Mad #99 (1965), Mad #100 (1966), Mad #101 (1966), Mad #102 (1966), Mad #103 (1966), Mad #104 (1966), Mad #105 (1966), Mad #106 (1966), Mad #107 (1966), Mad Follies #4 (1966), Mad #114 (1967), Mad #115 (1967), Mad #116 (1968), Mad #117 (1968), Mad #118 (1968), Mad #119 (1968), Mad #120 (1968), Mad #122 (1968)

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