Mad #88

In "Movie Ads With Behind the Scene Gossip," EC's Mad #88 (1964) delivers a sharp, satirical take on Tareyton cigarette ads, imagining a brand whose spokesperson—sporting a black eye—vows to battle the U.S. Department of Health’s groundbreaking report linking smoking to cancer. With all artwork by Lester Krauss and a cover by Norman Mingo, the issue blends biting humor with the era’s growing public health awareness, all in the signature style of Mad’s irreverent parody.