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Cover: Steve McNiven & Dexter Vines

The Amazing Spider-Man #546

Name: The Amazing Spider-Man #546
Brand: Marvel
Availability: InStock

Feb 2008 · Marvel · 3.99 USD; 4.05 CAD

📊 ~127,856 copies sold its debut month

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★ 1st appearance — Martin Li★ Key event — Spider-Man★ 1st appearance — Bill Hollister★ 1st appearance — Alana Jobson

About this Issue

Amazing Spider-Man #546 is the opening chapter of 'Brand New Day,' the sweeping soft reboot that reset Peter Parker's status quo after 'One More Day' erased his marriage to Mary Jane and his publicly known secret identity. It delivers the first full in-continuity appearance of Mr. Negative (Martin Li), a duality-driven crime lord who became one of the most enduring Spider-Man villains of the modern era and the central antagonist of Insomniac's acclaimed 2018 video game. The issue also introduced Jackpot (Alana Jobson), a deliberately misleading new hero whose red hair and use of the word 'Tiger' were designed to make readers suspect she was Mary Jane Watson — a long-running mystery that paid off across subsequent issues. Beyond its character debuts, #546 marks the launch of Marvel's unprecedented 'Spidey Braintrust' experiment, a television-style rotating writers' room that drove Amazing Spider-Man to three issues per month for over two years.

In "Brand New Day [Part 1]," Peter Parker struggles to balance his life as Spider-Man with the pressure to find stable work, leading him to a New Year’s Eve outing that takes a dangerous turn when he’s mugged by someone wearing a Spider-Man mask. The chase leads him straight to the FEAST building, where he’s shocked to find Aunt May volunteering with Martin Li’s homeless relief efforts. Later, desperate for money, Peter returns to the Daily Bugle—only to confront a crisis of his own when J. Jonah Jameson, facing a buyout, refuses to pay him, triggering a moment that leaves Peter stunned and shaken. Written by Dan Slott and illustrated by Steve McNiven, with inks by Dexter Vines and colors by Morry Hollowell, the issue’s striking cover by McNiven and Vines captures the tension of a turning point in Peter’s life.

Contains 5 stories

Brand New Day [Part 1]

25 pp · Superhero

Mia Flores (introduction)Spider-Mugger [Sean Boyle] (villain, introduction)

Spider-Man: The New Status Quo!

2 pp · Superhero

Park Avenue Interlude

3 pp · Superhero

The Astonishing Aunt May!

3 pp · Superhero

Harry and the Hollisters

3 pp · Superhero

ComicBooks.com Value

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Raw (NM) $14

CGC 9.8 · 644 in census $134

CGC 9.6 · 339 in census $51

CGC 9.4 · 154 in census $32

CGC 9.2 · 78 in census $32

CGC 9.0 · 51 in census $29

CGC 8.5 · 28 in census $28*

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CGC 8.0 · 13 in census $28*

CGC 7.5 · 6 in census $22*

CGC 7.0 · 2 in census $22*

CGC 6.5 · 1 in census $20*

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CGC 9.8 ▾ $149–$523 10 listings

CGC 9.8 $149 CGC 9.8 $149.99 CGC 9.8 $149.99 CGC 9.8 $179.99 CGC 9.8 $200 CGC 9.8 · 1:10 variant $219.99 CGC 9.8 · Variant $225 CGC 9.8 $230 CGC 9.8 · Signed $299 CGC 9.8 · Signed · Sketch $522.5

CGC 9.6 ▾ $40–$180 4 listings

CGC 9.6 $40 CGC 9.6 $69.99 CGC 9.6 $95 CGC 9.6 $180

CGC 9.4 ▾ $59.99–$110 2 listings

CGC 9.4 $59.99 CGC 9.4 $109.95

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Raw — F/VF $28 1 listing

Raw / ungraded ▾ $10.96–$250 29 listings

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VF · 2nd print $11.99 CGC 9.6 · 2nd print $49.99 FN+ $60 CGC 9.8 $150 CGC 9.8 $160 2nd print $229.99

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History

The 'Brand New Day' initiative grew out of Marvel's desire to increase Amazing Spider-Man's publishing frequency and respond to fan demand for more frequent Spidey stories, following years in which the title shipped only once monthly. Editor Tom Brevoort recruited Steve Wacker — freshly poached from DC Comics, where he had orchestrated the weekly 52 maxiseries — to manage the logistically complex rotating creative team. The inaugural issue's main story was written by Dan Slott with art by Civil War artist Steve McNiven, while back-up stories by Marc Guggenheim, Bob Gale, and Zeb Wells introduced other new characters simultaneously, making #546 a double-sized anthology as well as a relaunch. The new status quo established here — Peter living with Aunt May, his secret identity forgotten by the world, and Harry Osborn mysteriously back among the living — provided the foundation for 101 issues of Brand New Day content through 2010.

Trivia · 8 facts

First full in-continuity appearance of Mr. Negative (Martin Li), a philanthropist and crime lord whose dual personality is derived from the same Maggia drug experiments that created Cloak and Dagger; he was co-created by Dan Slott and Phil Jimenez.
Mr. Negative had previously appeared in cameo in the Free Comic Book Day: Amazing Spider-Man #1 (May 2007); #546 is his first full story appearance and the issue most commonly cited as his key debut.
First appearance of Jackpot (Alana Jobson) in the book's back-up story (written by Marc Guggenheim, art by Greg Land); Jackpot's red hair and use of the nickname 'Tiger' were crafted to suggest she might be Mary Jane Watson — a mystery later resolved to show she was a powerless woman named Alana who bought the registered superhero identity from its true holder, Sara Ehret.
First appearance of F.E.A.S.T. (Food, Emergency Aid, Shelter, and Training), Martin Li's homeless shelter that also serves as Aunt May's volunteer base and a recurring setting throughout the Brand New Day era.
First appearance of Lily Hollister, Harry Osborn's girlfriend, who is later revealed to be the villain Menace.
The issue is double-sized, containing multiple back-up stories by a four-writer 'Spidey Braintrust' — Dan Slott, Marc Guggenheim, Bob Gale, and Zeb Wells — each introducing different elements of the new supporting cast.
Lead story pencilled by Steve McNiven (Civil War), with inker Dexter Vines and colorist Morry Hollowell; edited by Tom Brevoort and Stephen Wacker.
A Facsimile Edition was published by Marvel in June 2026, with a cover by Steve McNiven and a variant cover by Mark Bagley, reflecting ongoing reader interest in the issue's historical debut content.