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Mad#35
Cover: Scott Anderson

Mad #35

Feb 2024 · EC · 5.99 USD
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"A Mad Look at Advertising" delivers a sharp, satirical take on the 1960s ad world, riffing on the tone of Madmen with a twist: the agency’s clients are iconic brands from the era that later collapsed. Written by Arnie Kogen and illustrated with precision by Tom Richmond—his inks adding punch to the period detail—this issue skewers corporate hubris with a wink. The cover by Scott Anderson captures the era’s sleek, smug aesthetic in full effect.

Contains 21 stories
A Mad Look at Advertising
3 pp · Satire-Parody
A Mad Look at a TV Commercial
1 pp · Satire-Parody
Advertising Makes You Wonder...
4 pp · Humor, Satire-Parody
Untitled Humor story
2 pp · Humor
Sadmen
6 pp · Satire-Parody
Grogger SpillingBurp HooperPreggy WoesomeDom DripperBitty Dripper FrancisPleat CrumbleJutt HolidaySkulkyHammyFateMuggin

In "Sadmen," a satirical twist on *Madmen*, a 1960s ad agency grapples with the growing absurdity of its clients—now hilariously doomed by the very brands they once championed. As the team scrambles to sell products from companies that would soon vanish, the real madness lies in how little any of it matters.

The Television Commercial
1 pp · Humor
While Strolling Through the City
2 pp · Humor
If TV Commercials Told Us Everything
4 pp · Satire-Parody
A TV Commercial We'd Like To See
2 pp · Satire-Parody
Vince
More Effective Advertising Spaces
2 pp · Satire-Parody
When the Government Allows Product Placement in the Pledge of Allegiance
1 pp · Humor
TV Ads We'd Like to See
1 pp · Satire-Parody
TV-Commercial Aids
3 pp · Humor
One Friday Morning
1 pp · Humor, Satire-Parody
Comic Book Ads!
5 pp · Satire-Parody

In "Comic Book Ads!" from Mad #35 (2024), a series of gloriously absurd parody advertisements skewer vintage comic book ads with deadpan flair—featuring everything from a dubious hypnotism guide to a cowboy carbine that doubles as a novelty item. Each page leans into the over-the-top tone of mid-century gimmicks, poking fun at the era’s promise of quick fixes and wild dreams with a perfectly straight face.

TV Ads We'd Like To See
1 pp · Satire-Parody
Trademark Graffiti
4 pp · Humor
Burger King Funnies
3 pp · Humor, Satire-Parody
Mad's Consumer Believe It or Nuts!
1 pp · Humor, Satire-Parody
The Shill Gasoline Commercial
1 pp · Satire-Parody

In this sharp satire from Mad #35, a mock Shell Oil commercial takes a hilariously disastrous turn when a test car, racing past competing brands’ mileage markers, careens off a cliff in a gloriously over-the-top twist on classic advertising tropes. The absurdity unfolds in a single page, with no dialogue but the sharp, deadpan typography of the typeset letters driving the joke.

Does This Ad Look Blurred to You?
1 pp · Satire-Parody

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Full credits

artist, inker Tom Richmond
cover pencils, inks Scott Anderson

Reprints

↩ Reprints Mad #21 (1955), Mad #49 (1959), Mad #67 (1961), Mad #82 (1963), Mad #92 (1965), Mad #96 (1965), Mad #119 (1968), Mad #120 (1968), Mad #123 (1968), Mad #169 (1974), Mad #170 (1974), Mad #178 (1975), Mad #181 (1976), Mad #201 (1978), Mad #218 (1980), Mad #263 (1986), Mad #313 (1992), Mad #380 (1999), Mad #423 (2002), Mad #464 (2006), Mad #472 (2006), Mad #501 (2009), Mad #508 (2011)

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