Mad Special [Mad Super Special] #40
"Trademark Graffiti" in Mad Special #40 (1982) delivers a sharp, satirical take on Tareyton cigarette ads, featuring a smug tobacco executive with a black eye vowing to battle the U.S. Department of Health’s landmark report linking smoking to cancer. Illustrated with bold, consistent flair by Lester Krauss in every stage of production, the issue’s cover by Jack Rickard captures the absurdity with a classic Mad edge.
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Parody of Tareyton Cigarette ads; A cigarette manufacturer, sporting a black eye, vows to fight the U.S. Department of Health's landmark report linking cigarette smoking to cancer.
Plot details indexed by the Grand Comics Database (CC BY-SA).