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Mad Special [Mad Super Special]#40
Cover: Jack Rickard

Mad Special [Mad Super Special] #40

Oct 1982 · EC · 2.00 USD
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"Trademark Graffiti" in Mad Special #40 (1982) delivers a sharp, satirical take on Tareyton cigarette ads, featuring a smug tobacco executive with a black eye vowing to battle the U.S. Department of Health’s landmark report linking smoking to cancer. Illustrated with bold, consistent flair by Lester Krauss in every stage of production, the issue’s cover by Jack Rickard captures the absurdity with a classic Mad edge.

Contains 24 stories
Trademark Graffiti
4 pp · Humor
The MAD Madison Avenue Primer
3 pp · Satire-Parody
While Strolling Through the City
2 pp · Humor
Mad's Do-It-Yourself Modern Movie Ads
2 pp · Satire-Parody
Violent TV Commercials
4 pp · Satire-Parody
Arthur GodfreyJane Withers [as Josephine the Plumber]Chuck McCann
The Mad Plan for Beating TV Commercial-Breaks
5 pp · Humor, Satire-Parody
How to Read a Resort Ad
3 pp · Humor
When Advertising Takes Over Magazines Completely
2 pp · Satire-Parody
New Ad Spaces
3 pp · Humor
Great Moments in Medicine
1 pp · Satire-Parody
If Magazine Ads Spoke the Language of the Magazines
4 pp · Satire-Parody
Out West
2 pp · Humor
TV Commercial Aids
3 pp · Humor
If There'd Been a Madison Ave. Down Through History
4 pp · Satire-Parody
Unspoken Messages in TV Commercials
2 pp · Satire-Parody
Advertising Space on Road Signs
3 pp · Satire-Parody
Recruiting Posters Through History
3 pp · Satire-Parody

A satirical take on wartime propaganda, "Recruiting Posters Through History" reimagines the iconic "Uncle Sam wants you" style for absurdly over-the-top military campaigns across different eras—each poster dripping with exaggerated urgency and period-specific flair. From ancient Rome to futuristic space conscription, the series turns recruitment art into a gloriously ridiculous time-traveling parade of military melodrama.

One Fine Day While Touring Florida
1 pp · Humor
Ads We Never Got to See
3 pp · Satire-Parody
Yellow Pages for Super-Heroes
2 pp · Satire-Parody
Hazards of Illuminated Signs
4 pp · Humor
A Mad Guide to Classified Ad Abbreviations
2 pp · Satire-Parody
The Subtle Science of Packaging
6 pp · Satire-Parody
One Day Downtown
2 pp · Humor

ComicBooks.com Value

Our Model is In Beta
Raw (Fine) $9
CGC 9.4 · 2 in census $61*
* estimate — limited direct-sales data at this grade
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Cast · 1 character

Full credits

artist, inker George Woodbridge
cover pencils, inks Jack Rickard

Reprints

↩ Reprints Mad #48 (1959), Mad #52 (1960), Mad #53 (1960), Mad #55 (1960), Mad #59 (1960), Mad #64 (1961), Mad #65 (1961), Mad #66 (1961), Mad #67 (1961), Mad #73 (1962), Mad #74 (1962), Mad #75 (1962), Mad #76 (1963), Mad #77 (1963), Mad #79 (1963), Mad #80 (1963), Mad #81 (1963), Mad #82 (1963), Mad #86 (1964), Mad #87 (1964), Mad #88 (1964), Mad #89 (1964), Mad #90 (1964), Mad #94 (1965), Mad #96 (1965), Mad #107 (1966), Mad #110 (1967), Mad #116 (1968), Mad #117 (1968), Mad #120 (1968), Mad #127 (1969), Mad #133 (1970), Mad #135 (1970), Mad #136 (1970), Mad #138 (1970), Mad #139 (1970), Mad #142 (1971), Mad #146 (1971), Mad #150 (1972), Mad #169 (1974)

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