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Archie #178 cover
Cover: Dan DeCarlo

Archie #178

Dec 1967 · Archie · 0.12 USD
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In "Impossible Journey," Archie takes on a new role as a press agent, launching his first campaign for Reggie, who hopes to win Veronica’s approval. With help from his ever-hungry assistant Jughead, Archie sets out to flood Veronica’s father with relentless, exaggerated praise for Reggie—leading to a series of increasingly absurd publicity stunts. Written by Frank Doyle and brought to life by Harry Lucey’s dynamic art, with inks by Mario Acquaviva and letters by Bill Yoshida, the cover by Dan DeCarlo captures the chaos perfectly.

Contains 5 stories
Impossible Journey
6 pp · Humor, Teen
Archie AndrewsReggie Mantle
Teenese
6 pp · Humor, Teen
Archie AndrewsJughead JonesWaldo WeatherbeeGeraldine Grundy

In this lighthearted 1967 tale from Archie #178, a head injury from a wayward ball sends Mr. Weatherbee and Miss Grundy on a comical quest to uncover the culprit—using nothing but Teenese, the confusingly roundabout language of teenage speech. The resulting mix-up of misheard phrases and double meanings turns a simple school incident into a hilarious game of clueless deduction.

Stick with It!
5 pp · Humor, Teen
Archie AndrewsBetty CooperVeronica LodgeReggie MantleWaldo Weatherbee
Splash Down
1 pp · Humor, Children
Li'l Jinx
Oh Fleeting Fame
6 pp · Humor, Teen
Archie AndrewsJughead JonesReggie MantleHiram LodgeSmithers

In "Oh Fleeting Fame," Archie takes on a new role as a press agent, launching his first campaign for Reggie, who hopes to win Veronica’s admiration. With help from his ever-hungry assistant Jughead, Archie floods Veronica’s father with exaggerated praise for Reggie, hoping it’ll sway her opinion—though the results are anything but predictable.

ComicBooks.com Value

Our Model is In Beta
Raw (VG) $31
CGC 9.0 · 1 in census $504*
CGC 8.5 none in existence
CGC 8.0 none in existence
CGC 7.5 none in existence
CGC 7.0 · 2 in census $177*
CGC 6.5 none in existence
Show all 10 grades
CGC 6.0 none in existence
CGC 5.5 none in existence
CGC 5.0 none in existence
CGC 4.5 · 1 in census $82*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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Full credits

letterer Bill Yoshida
cover pencils Dan DeCarlo

Reprints

Reprinted in Archie's TV Laugh-Out #5 (1970), Archie Giant Series Magazine #182 (1971), Archie Giant Series Magazine #193 (1972), Laugh Comics Digest / Laugh Comics Digest Magazine / Laugh Digest Magazine #16 (1978), Archie Comics Digest #30 (1978), Archie... Archie Andrews, Where Are You? Comics Digest Magazine #12 (1979), Archie Comics Digest #39 (1979), Archie... Archie Andrews, Where Are You? Comics Digest Magazine #22 (1982), Archie Comics Digest #54 (1982), Betty & Veronica (Jumbo Comics) Double Digest #6 (1988), Archie's Double Digest Magazine #37 (1988), Archie Annual Digest #60 (1992), Betty & Veronica (Jumbo Comics) Double Digest #48 (1994), Archie's Double Digest Magazine #151 (2004), Jughead with Archie Digest #196 (2004), Archie's Double Digest Magazine #179 (2007), Archie (Jumbo Comics) Double Digest #229 (2012), Archie 1000 Page Comics Extravaganza #[nn] (2013), The Best of Archie Comics #3 (2013), Jughead's Double Digest #195 (2013), World of Archie (Jumbo Comics) Double Digest #51 (2015), Archie Giant Comics Surprise #[nn] (2018), Archie (Jumbo Comics) Double Digest #288 (2018), Archie (Jumbo Comics) Double Digest #308 (2020) + 3 more

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