Archie Giant Series Magazine #182

In "I Gotta Be Me," Archie launches his own press agency with Jughead, only to get roped into a scheme when Reggie asks him to win Veronica’s approval by flooding the media with praise. With a mix of over-the-top publicity stunts and a plan that’s bound to backfire, Archie and Jughead find themselves caught in a whirlwind of unintended consequences—just as Mr. Lodge starts taking notice. Written by Frank Doyle and illustrated by Harry Lucey, with inks by Mario Acquaviva and letters by Bill Yoshida, this 1971 classic captures the charm and chaos of Riverdale’s most mischievous trio.