The Jughead Jones Comics Digest #27
In "The Catalyst," Jughead Jones takes an absurdly literal approach to entrepreneurship when he sells stock in himself—only to spiral into a frantic back-and-forth with his broker, spurred by a panicked call and a sudden windfall. Samm Schwartz brings the chaotic humor to life with his expressive art, while Dan DeCarlo’s iconic cover captures the zany energy of the story.
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Jughead sells stock in himself, but when Mr. Weatherbee says the students had better get a profit, Jughead seeks advice from Mr. Lodge. Mr. Lodge leaves Jughead in the office. Jughead takes a phone call and tells the broker to sell. He panics and calls the broker back telling him to buy. Mr. Lodge kicks him out over the fiasco, but Mr. Lodge finds out he has made a profit of three million dollars from the transactions. Mr. Lodge buys all the shares in Jughead for ten dollars a share, so all the gang made money.
Plot details indexed by the Grand Comics Database (CC BY-SA).