The Jughead Jones Comics Digest #1
In "What's in a Name?", Jughead Jones recounts the day Archie's cash shortage led to an unforgettable (and painful) prank: Reggie Mantle, the "Merry Money Man," bets Archie a loan if he’ll sprint down a street full of tough hippies shouting a ridiculous slogan. Written by Frank Doyle and brought to life with expressive art by Samm Schwartz—pencils, inks, and lettering—this 1977 comic captures a classic Archie-style mishap with a dash of 70s flair, all on a 75-cent cover by Schwartz.
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Jughead tells us how he got beaten up: it all started when Archie needed money, and Reggie Mantle ("Mantle, the Merry Money Man") offered to lend him the money if he'd run down a street full of tough hippies shouting "Hippies are hokey and long hairs are looney!"
Plot details indexed by the Grand Comics Database (CC BY-SA).