The Incredible Hulk #349
☆ Be the first to review + Add to your collection — Join freeIncredible Hulk #349 is a pivotal chapter in Peter David's landmark run on the title — a run that rescued the book from near-cancellation and redefined Bruce Banner as a psychologically complex character rather than a simple engine of destruction. The issue puts the grey Hulk's Las Vegas alias, Joe Fixit, directly in the path of Spider-Man, who still believes the Hulk died in the gamma-bomb explosion depicted in issue #345, making this one of the earliest chances for a Marvel hero to square off against the cunning, morally ambiguous Fixit persona rather than the familiar green behemoth. The issue also serves as the hinge of a three-title crossover, threading a single continuous story through Web of Spider-Man #44, this issue, and Fantastic Four #320, and its closing-panel cameo by Doctor Doom plants the seed for the Hulk vs. Thing confrontation that follows immediately in that arc — demonstrating David's facility for long-form serialized plotting. Collected repeatedly over the decades, it remains a representative showcase of what made the Joe Fixit era so distinctive: a Hulk who is street-smart, mean-spirited, and genuinely unpredictable.
In "Warzone," the Hulk finds himself entangled in a deadly game of cat and mouse amid the neon chaos of Las Vegas, where a mysterious group called Warzone turns the city into a battlefield. With Spider-Man caught in the crossfire and a silent, enigmatic figure known only as Mr. Fixit pulling strings, tensions rise in a story that blends high-stakes action with unexpected tension. Written by Peter David and illustrated by Jeff Purves, with inks by Terry Austin, colors by Petra Scotese, and letters by Joe Rosen, the issue's cover by Jeff Purves and Bob McLeod captures the surreal intensity of the scene — a 75-cent comic from 1988 that delivers sharp storytelling and striking visuals.
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We Buy Collections ▸History
Peter David inherited the Incredible Hulk title in 1987 when the book was struggling and few writers wanted the assignment; by this point in his run he had established the grey Hulk's undercover life as Las Vegas casino enforcer Joe Fixit, with Jeff Purves handling interior pencils across the entire Las Vegas arc (issues #347–361). Editor Bobbie Chase and assistant editor James DiGiovanna oversaw production, with Tom DeFalco serving as editor-in-chief. The 'Warzone' two-parter was crafted as a deliberate crossover with Web of Spider-Man, continuing directly from that title's #44 before cascading into Fantastic Four #320, reflecting the era's appetite for tightly plotted multi-title events.
Trivia · 7 facts
- Written by Peter David, pencilled by Jeff Purves, inked by Terry Austin, colored by Petra Scotese, and lettered by Joe Rosen; cover art by Jeff Purves and Bob McLeod.
- The story is titled 'Warzone' and is the concluding chapter of a crossover that begins in Web of Spider-Man #44 and continues into Fantastic Four #320.
- Spider-Man appears as a co-lead, conflicting directly with Joe Fixit; crucially, Spider-Man — like the rest of the Marvel world — still believes the Hulk was killed in the gamma explosion shown in Incredible Hulk #345, making the confrontation a dramatic revelation of the Fixit identity.
- Doctor Doom appears in a last-panel cameo, visiting Fixit's Las Vegas apartment with an unspecified proposition — a scene that bridges directly into the Fantastic Four #320 storyline involving Doom manipulating the grey Hulk into a clash with a newly empowered Thing.
- Villain Anthony Gold (Maggia operative) is shot dead by his own superiors during this issue for his failure to establish Maggia control over Las Vegas, making this the issue of his death.
- The Warzone antagonists — Alpha, Bravo, Charlie, and Delta — are depicted as trained mercenary cyborgs who conduct annual gladiatorial games; their battle spills through the Las Vegas streets around Fixit and Spider-Man.
- The issue has been reprinted multiple times: in Hulk Visionaries: Peter David Vol. 3 (2006), the Incredible Hulk by Peter David Omnibus Vol. 1 (2019), and is slated to appear in the Web of Spider-Man Omnibus Vol. 2 (2026); it also received early international editions in Spanish (1989), Finnish/Scandinavian (1991), and Italian (1993) markets.
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Reprinted in Der unglaubliche Hulk #25 (1989), El Hombre Araña / El Asombroso Hombre Araña #455 (1989), Hulk #6/1991 (1991), Fantastici Quattro #84 (1993), Hulk Visionaries: Peter David #3 (2006), Incredible Hulk by Peter David Omnibus #1 (2019), Marvel Héroes #108 (2022), Hulk #12
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