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Cover: Al Milgrom

The Incredible Hulk #267

Name: The Incredible Hulk #267
Brand: Marvel
Availability: InStock

Jan 1982 · Marvel · 0.60 USD; 0.20 GBP

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“What a Day for a Daydream!”

★ 1st appearance — Rebecca Banner★ 1st appearance — Brian Banner

About this Issue

Incredible Hulk #267 is the issue in which Bill Mantlo delivers the first in-depth origin flashback for Glorian — confirming on the page that the golden dream-shaper is Thomas Gideon, a character whose backstory threads through Fantastic Four #134–137 and Hulk #190–191. Beyond the mythology-expanding lore, the story is quietly notable for a haunting piece of retroactive continuity: the idealized childhood memories that Glorian projects into Bruce Banner's mind are later revealed to be fabricated — a psychological defense masking Banner's abusive upbringing, a thread Peter David would pull hard in Hulk #312. The issue is also an early example of Bill Mantlo using cosmic-scale characters to examine thoroughly human desires, giving Depression-era-style dustbowl townsfolk the center of a Marvel cosmic story.

In "What a Day for a Daydream!", the Hulk finds himself caught in a surreal trap when a mysterious force manipulates his mind, turning familiar faces into his most feared adversaries. Written by Bill Mantlo and brought to life with dynamic art by Sal Buscema, this 1982 issue blends psychological tension with classic Marvel absurdity, all under the striking cover by Al Milgrom.

writer Bill Mantlo · artist, inker Sal Buscema · colorist Bob Sharen · letterer Jim Novak · cover Al Milgrom

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CGC 8.0 · 3 in census $20*

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NM $2.99 NM $3.99 VF $5.99 Incredible Hulk comics select an issue $7.99 1981 MARVEL COMICS GROUP THE INCREDIBLE HULK ISSUE 267 MILGROM BUSCEMA GREAT ADS $18.75

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History

Written by Bill Mantlo with interior art fully penciled and inked by regular series artist Sal Buscema, the issue was edited by Al Milgrom and released with an October 13, 1981 on-sale date for a January 1982 cover date — squarely in the middle of Mantlo's long, unbroken run on the title. Mantlo was using the Glorian/Shaper pairing as a recurring cosmic mirror for the Hulk's emotional core, revisiting them after their earlier appearance in Hulk #190–191. The issue also exists in a Newsstand edition, confirming the dual-distribution format Marvel was running at the time.

Trivia · 8 facts

Cover-dated January 1982; on-sale October 13, 1981. Story title: 'What a Day for a Daydream!'
Written by Bill Mantlo; penciled and inked by Sal Buscema; edited by Al Milgrom.
The issue delivers the first extended origin flashback for Glorian (Thomas Gideon), confirming his identity as the son of industrialist Gregory Gideon and explaining how the Shaper of Worlds transformed him into a golden-skinned dream-shaper after curing his radiation poisoning.
Glorian first appeared as a character in Incredible Hulk #190 (Aug. 1975, created by Len Wein and Herb Trimpe); Thomas Gideon as himself first appeared in Fantastic Four #34 (Jan. 1965). Issue #267 is not a first appearance but provides the definitive origin flashback linking both threads.
The idealized Banner family memories Glorian projects in this issue are later retconned in Incredible Hulk #312 (and elaborated in Hulk #-1) as false memories Banner's mind constructed to hide the reality of his abusive childhood — giving this issue unexpected retroactive psychological weight.
The Shaper of Worlds appears alongside Glorian; the Shaper's in-story retelling of the Gideons' nuclear exposure contains a continuity error (stating it was intentional) that contradicts the account in Fantastic Four #135.
Betty Ross's past transformation into the Harpy (Incredible Hulk #168–169) is directly referenced when Glorian weaponizes that trauma against the Hulk.
Glorian later appeared in the animated series Avengers Assemble, voiced by Robin Atkin Downes, in the episode 'Hulk's Day Out' — his only known animation adaptation.