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Cover: Herb Trimpe

The Incredible Hulk #124

Name: The Incredible Hulk #124
Brand: Marvel
Availability: InStock

Feb 1970 · Marvel · 0.15 USD

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“The Rhino Says No!”

About this Issue

The Incredible Hulk #124 holds a firm place in Marvel's long-form storytelling history as the first — and failed — attempt to marry Bruce Banner and Betty Ross, a plot thread Roy Thomas constructed as an emotional culmination of years of turbulent romance between the two characters. The Leader's gamma-ray sabotage strips Banner of the mental control over his transformations that he had only just regained the previous issue, demonstrating Marvel's then-novel willingness to grant a character a breakthrough and immediately revoke it in service of ongoing drama. That ruined ceremony planted the seed for one of the Hulk franchise's most resonant long-term payoffs: the couple would not successfully wed until John Byrne's run in Incredible Hulk #319, sixteen years later. The issue also marks the first time Sal Buscema drew the Hulk title, signaling an artistic transition that would define the book's visual identity for much of the decade ahead.

In "The Rhino Says No!", Bruce Banner’s long-awaited wedding to Betty Ross is thrown into chaos when the Leader, seeking revenge, supercharges the Rhino and sends him to destroy the ceremony. With the Ross family home in ruins and Banner transformed into the Hulk mid-vow, the battle erupts in the living room—leaving love, vows, and the house in shambles. Written by Roy Thomas and illustrated by Herb Trimpe and Sal Buscema, with cover art by Herb Trimpe, this 1970 Marvel classic captures the Hulk at his most volatile, as romance collides with rampaging rage.

writer Roy Thomas · artist Herb Trimpe · artist, inker Sal Buscema · colorist Michele Robinson · letterer Sam Rosen · cover Herb Trimpe

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Raw (Fine) $19

CGC 9.8 · 3 in census $2,347

CGC 9.6 · 14 in census $294

CGC 9.4 · 32 in census $141

CGC 9.2 · 25 in census $141

CGC 9.0 · 28 in census $141

CGC 8.5 · 23 in census $117

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CGC 4.0 · 2 in census $36*

CGC 3.5 · 3 in census $27*

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History

Written by Roy Thomas and released on newsstands November 12, 1969 with a February 1970 cover date, the issue emerged during Stan Lee's editorial tenure at the apex of Marvel's Silver-to-Bronze transition. The art credits carry an unusual split: the Grand Comics Database records Herb Trimpe as 'Innovator' — indicating he supplied layouts or breakdowns — while Sal Buscema handled the finished pencils and inks, making this effectively Buscema's debut on the Hulk series even though Trimpe's compositional fingerprints remain on the pages. Lettering was provided by Sam Rosen, a Marvel Bullpen regular of the period.

Trivia · 8 facts

Title: 'The Rhino Says No!' — written by Roy Thomas, breakdowns by Herb Trimpe, finished pencils and inks by Sal Buscema, lettered by Sam Rosen, edited by Stan Lee.
Released November 12, 1969; February 1970 cover date — placing it at the very start of the Bronze Age era of Marvel Comics.
First issue on which Sal Buscema drew the Hulk, sharing art credit with Herb Trimpe (who supplied layouts); Buscema would go on to become the title's dominant artist for years.
Central plot: Bruce Banner and Betty Ross attempt to marry at the Ross family home; the Leader uses a gamma-ray projector to force Banner back into a mindless Hulk, and the Rhino physically destroys the ceremony, injuring General Thunderbolt Ross in the chaos.
Continuity note: Banner loses the ability to control his Hulk transformations — a power he had gained in the preceding issue — making this a deliberate reversal of a hard-won character development.
The failed wedding here is the first such attempt for Banner and Betty Ross; they ultimately succeed in Incredible Hulk #319 (May 1986), written and drawn by John Byrne.
The issue features a recap sequence in which the Leader reviews the Hulk's past enemies — including the Rhino (last seen in Incredible Hulk #104), the Sub-Mariner, the Mandarin, Maximus the Mad, and the Space Parasite — serving as a continuity survey of the series to that point.
Reprinted in multiple international and domestic collections, including Marvel Super-Heroes #76 (November 1978), Essential Hulk Vol. 3 (2005), and Incredible Hulk Epic Collection Vol. 4: In the Hands of Hydra (2019).