Not Brand Echh #4

Marvel's irreverent humor anthology reaches its fourth issue with a cover that gleefully promises the unthinkable: "The Bad Guys Win!" Penciled and inked by Tom Sutton and Marie Severin, the chaotic scene shows a mob of bumbling hero parodies — including Scaredevil swinging helplessly in web-like ropes, a stumbling Sunk-Mariner, a scrambling Echhs-Men squad, and a gloating Magneto-esque villain — all caught mid-slapstick catastrophe against a brick wall backdrop. For 12 cents in 1967, this gleefully self-deprecating package from Stan Lee, Gene Colan, and company dared to ask the question blazoned right across the top: "Who says a comic book has to be good?