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Three Ring Mad#D2439
Cover: Norman Mingo

Three Ring Mad #D2439

Mar 1964 · New American Library · 0.50 USD
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In "The Rifle, Man!", Dave Berg delivers his signature satirical take on American complacency with a sharp, timely essay wrapped in a comic format. Using his trademark deadpan wit and visual gags, Berg warns that our nation’s growing reliance on cars and shrinking fitness could leave us vulnerable—just as Rome fell not to swords, but to softness. The story, written and illustrated by Berg himself, is bookended by a striking cover by Norman Mingo, capturing the era’s anxieties in bold, expressive lines.

Contains 18 stories
The Rifle, Man!
14 pp · Humor, Western-Frontier
LucasSonAnnie Oakley
MAD's Society Page
6 pp · Humor
Stephanie DupreyNapoleon VIIElizabeth Ann SessingforsMajor General Francis NottinghamDaphne AldershotAugustine SnootpeltZelda ZyttzgerSparky GahaganGoldie ZelchBooBoo AdairSophie Phoebe Pletz
Breakfast at Liggett's
11 pp · Humor
New Movie Monsters From Madison Avenue
8 pp · Humor, Satire-Parody
Hazards of Illuminated Signs
11 pp · Humor
MAD's Tips On Highway Safety
11 pp · Humor
MAD Goes to an Alfred Hatchplot Movie
16 pp · Adventure, Humor, Satire-Parody
Sheldon GetzoffMrs. GetzoffSidney Zinnforeign agentsAlfred Hatchplot
America is Getting Soft
12 pp · Humor

In a satirical take on mid-20th-century anxieties, Dave argues that America’s growing laziness and reliance on cars are making the nation soft—just like ancient Rome—and warns that this decline could leave the country vulnerable to invasion by lean, hungry eastern forces. The story unfolds as a humorous, exaggerated cautionary tale wrapped in the style of a 1964 social commentary.

The Magician
4 pp · Humor
My Fair Ad-Man
27 pp · Humor, Satire-Parody
Henry HiggenbottomCharles PickerwickIrving Mallion
Doctors' Progress
6 pp · Humor
Distinctive Picket Lines
8 pp · Humor
Alfred E. Neuman
Barber Shop
6 pp · Humor
Literal Translations of Figurative Speech
6 pp · Humor
Pictures the Editors Left Out
16 pp · Humor
Mary Lou Va VoomMelvin GoodslobHolbrook "Home-Run" HarneySenator Vernon T. BalotstuferMrs. BalotstuferMr. Balotstufer (father)General KlodAlfred E. Neuman
The MAD Madison Avenue Primer
12 pp · Humor
The Concert
6 pp · Humor
Mandrake S. Bach
Mother's Day Cards
7 pp · Humor
Al CaponeBenedict ArnoldEmperor NeroEddie "Blackbeard" TeachJohn Wilkes BoothLizzie Borden

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Cast · 1 character

Full credits

writer, artist, inker Dave Berg
cover pencils, inks Norman Mingo

Reprints

↩ Reprints Mad #53 (1960), Mad #54 (1960), Mad #55 (1960)

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