Everything's Archie #146

The Archies are celebrating on the top half of this November 1989 cover — instruments raised, spirits high — until the punchline hits below: a cola sponsorship deal turns complicated when the band realizes they've been publicly caught drinking the rival brand. Dan DeCarlo and Jim DeCarlo's bright, expressive linework gives the two-panel gag wonderful comic timing, with Archie, Veronica, Betty, and the rest of the gang reacting in perfectly escalating alarm. It's a cheerful snapshot of the gang navigating the tricky world of rock-and-roll commerce, Riverdale style.