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Mad #131 cover
Cover: Norman Mingo

Mad #131

Dec 1969 · EC · 0.35 USD
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In "On a Cruise to a South Sea Island," a 1969 EC comic story written by Tom Koch and illustrated by Mort Drucker, a middle-class Jewish man’s romantic hopes take a satirical turn when he embarks on a vacation with an upper-class Jewish woman—only to face the cold realities of social hierarchy. The story, a sharp parody of "Goodbye, Columbus," unfolds with dry wit and biting humor, all rendered in Mort Drucker’s expressive, caricatured style. The cover, by Norman Mingo, captures the story’s ironic tone with a vivid, stylized image of the couple in a tropical setting.

Contains 13 stories
On a Cruise to a South Sea Island
1 pp · Humor
Boredom-12
6 pp · Humor, Satire-Parody
Martin Milner [as Sgt. Dullboy]Kent McCord

In "Boredom-12," a satirical take on the cop drama "Adam-12," two L.A. officers cruise their beat with zero interest in actual crime—unless it involves an attractive woman. The humor lies in their absurd priorities, as they zip past emergencies to chase down flirtations, all set in the deadpan style of a mock-serious police procedural.

You Know You're Really in Trouble When...
2 pp · Humor, Satire-Parody
Spy vs. Spy
1 pp · Humor
The Black SpyThe White Spy

In "Spy vs. Spy," the White Spy sets up a club on top of a pole, only for the Black Spy to punch him into it—sending the pole crashing down and the club swinging right into the Black Spy’s jaw.

Passionate Gun Love
7 pp · Humor, Satire-Parody
A Mad Peek Behind the Scenes: At a Hospital
2 pp · Humor, Satire-Parody
The Kidney Transplant
1 pp · Humor
If Everyone Talked Like Don Rickles
5 pp · Humor, Satire-Parody
Don RicklesJohnny CarsonEd McMahonEd SullivanJoey BishopMerv GriffinLawrence WelkBert ParksBob Keeshan [as Captain Kangaroo]Hugh "Lumpy" Brannum [as Mr. Green Jeans]Chet HuntleyDavid BrinkleyCharlie BrownLucy Van PeltSnoopyBela Lugosi [as Count Dracula]Boris Karloff [as Abraham Van Helsing]Abigail Van Buren [as Dear Abby]
A Nostalgic Look at Dogs
2 pp · Humor
The Lighter Side of Wheels
5 pp · Humor, Satire-Parody
Spy vs. Spy
1 pp · Humor
The Black SpyThe White Spy
Hoo-Boy, Columbus
6 pp · Humor, Satire-Parody
Richard Benjamin [as Neat]Ali McGraw [as Brenda Pretendkin]Jack Klugman [as Mr. Pretendkin]Nan Martin [as Mrs. Pretendkin]Michael Meyers [as Ton Pretendkin]

In "Hoo-Boy, Columbus," a well-meaning middle-class Jewish man navigates the minefield of dating an upper-class Jewish woman, only to face the cold shoulder from her family—whose idea of romance includes a full set of silverware and a disdain for casual attire. This sharp, satirical take on class and tradition, told with the wit and timing of a classic Mad parody, turns a simple date into a hilarious clash of values and expectations.

One Day on a Hike
1 pp · Humor

ComicBooks.com Value

Our Model is In Beta
Raw (VG) $6
CGC 9.6 · 2 in census $279*
CGC 9.4 · 1 in census $143*
CGC 9.2 · 1 in census $83*
CGC 9.0 none in existence
CGC 8.5 none in existence
CGC 8.0 none in existence
Show all 11 grades
CGC 7.5 none in existence
CGC 7.0 none in existence
CGC 6.5 · 1 in census $30*
CGC 6.0 none in existence
CGC 5.5 · 1 in census $30*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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Cast · 1 character

Full credits

writer Tom Koch
artist, inker Mort Drucker
cover pencils, inks Norman Mingo

Reprints

Reprinted in Mad #39 (1970), Mad Special [Mad Super Special] #11 (1973), Mad Special [Mad Super Special] #12 (1973), The Medicine Mad #44 (1977), Mad #139 (1980), Mad Special [Mad Super Special] #41 (1982), Mad's Sergio Aragonés on Parade #14 (1982), Mad Special [Mad Super Special] #42 (1983), Mad Special [Mad Super Special] #47 (1984), Mad Special [Mad Super Special] #85 (1993), Mad Special [Mad Super Special] #97 (1994), Mad for Decades #[nn] (2007), Mad's Greatest Artists: Sergio Aragonès #[nn] (2010), Mad #503 (2010), Mad #31 (2023)

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