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Four Color #469 cover
Cover: Mort Walker

Four Color #469

May 1953 · Dell · 0.10 USD
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★ 1st appearance — Killer Diller★ 1st appearance — Beetle Bailey★ 1st appearance — General Halftrack★ 1st appearance — Sarge Snorkel
About this Issue

Four Color #469 is Beetle Bailey's first appearance in comic book form — the debut of Mort Walker's Camp Swampy cast on the printed page rather than the newspaper page. Published in 1953, just as Walker's strip was achieving its breakthrough circulation surge (the same year he won the National Cartoonists Society's Reuben Award), this Dell one-shot brought Beetle, Sgt. Snorkel, Killer, Zero, and Cookie to a medium that would sustain the property through Dell, Gold Key, King, Charlton, and Harvey runs spanning nearly four decades. It also fits squarely into Dell's Four Color series function as a try-out showcase for licensed properties, demonstrating that Walker's military humor translated cleanly from the dailies into longer comic-book storytelling.

In "Sleeping on Saturday," Mort Walker delivers a classic slice of wartime slapstick as Sarge, fed up with Beetle’s laziness, straps him to a wheelbarrow full of sand and sends him careening down a hill. What follows is a chaotic, hilarious ride through military base and town, all drawn with Walker’s sharp eye for physical comedy and brought to life by his own pencils and inks, with Fred Rhoads handling the inks and lettering.

Contains 6 stories
Sleeping on Saturday
1 pp · Humor, Military
Beetle BaileyKiller
Stuck in the Scenery for USO Show
12 pp · Humor, Military
Beetle BaileyKillerSgt. Snorkel
Sarge has a Crush on PX Girl
10 pp · Humor, Military
Beetle BaileySgt. SnorkelZero (cameo)
Tied to His Work
10 pp · Humor, Military
Beetle BaileySgt. SnorkelCookie

In "Tied to His Work," Sarge finally snaps at Beetle’s endless loafing and ties his wrists to a wheelbarrow full of sand—only to watch in stunned disbelief as the contraption careens out of control down a hill, sending Beetle on a chaotic, slapstick whirlwind through the base and into town. The story’s mix of military absurdity and physical comedy unfolds with perfect timing, turning a simple punishment into a wild, unforgettable ride.

The Last Straw
1 pp · Humor, Military
Beetle Bailey
Bottle of Soda
1 pp · Humor, Military
Beetle Bailey

ComicBooks.com Value

Our Model is In Beta
Raw (Good) $10
CGC 9.2 · 2 in census $189*
CGC 9.0 · 1 in census $131*
CGC 8.5 none in existence
CGC 8.0 · 1 in census $72*
CGC 7.5 none in existence
CGC 7.0 none in existence
Show all 16 grades
CGC 6.5 none in existence
CGC 6.0 · 4 in census $35*
CGC 5.5 · 1 in census $29*
CGC 5.0 none in existence
CGC 4.5 · 1 in census $24
CGC 4.0 · 2 in census $21*
CGC 3.5 none in existence
CGC 3.0 none in existence
CGC 2.5 none in existence
CGC 2.0 · 1 in census $20*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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History

The strip behind this issue had a rocky start: Beetle Bailey debuted in only twelve newspapers on September 4, 1950, and King Features considered canceling it after six months when it had signed barely 25 clients. Walker pivoted in March 1951 by enlisting Beetle in the Army, drawing on his own wartime service in Italy; the strip's ban from the Tokyo edition of Stars and Stripes for allegedly encouraging disrespect toward officers generated sympathetic press that rocketed its circulation into the hundreds of papers. By the time Dell licensed the property for this 1953 Four Color one-shot — copyrighted to King Features Syndicate — Walker had already won the Reuben Award, making this comic book debut the stamp of an already-validated hit. Story and art credits have been documented via Craig Shutt's 2004 article 'Beetle Bailey's Secret Life' in Hogan's Alley #12.

Trivia · 8 facts

  • First comic-book appearance of Beetle Bailey, published by Dell as part of the long-running Four Color anthology series in 1953.
  • Copyrighted 1953 by King Features Syndicate, Inc.; the indicia title reads 'BEETLE BAILEY, No. 469,' with internal code B.BAILEY O.S. #469-535.
  • This is the first of four Beetle Bailey issues published under the Four Color banner before the character graduated to his own ongoing Dell title.
  • Key supporting characters Sgt. Snorkel (introduced in the newspaper strip in 1951) and Killer appear in the issue's stories; Zero receives a cameo.
  • Interior stories include slapstick set-pieces original to the comic book format: Beetle's head trapped in a banister during a USO show, and Sarge tying Beetle's wrists to a runaway sand-filled wheelbarrow.
  • Script, pencils, inks, and lettering credits for the issue's stories are all attributed to Mort Walker himself, sourced from Craig Shutt's 2004 Hogan's Alley article 'Beetle Bailey's Secret Life.'
  • After the Dell run ended in 1962, the Beetle Bailey comic-book license passed to Gold Key Comics, which continued publishing the character through 1980, followed by later runs at King, Charlton, and Harvey.
  • Beetle Bailey the newspaper strip — the source material for this issue — would eventually run in approximately 1,800 newspapers across more than 50 countries, making it one of the most widely syndicated strips in history.

Full credits

writer, artist Mort Walker
inker, letterer Fred Rhoads
cover pencils, inks Mort Walker

Reprints

Reprinted in Beetle Bailey #1 (1962), Billy Spesial #2/2000 (2000)

Key issues in Four Color

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