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Four Color #1040 cover
Cover: Harvey Eisenberg

Four Color #1040

Dec 1959 · Dell · 0.10 USD
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★ 1st appearance — Baba Looey★ 1st appearance — Quick Draw McGraw★ 1st appearance — Augie Doggie★ 1st appearance — Doggie Daddy
About this Issue

Four Color #1040 is the first comic book appearance of Quick Draw McGraw and his sidekick Baba Looey — Hanna-Barbera characters who debuted on television just weeks earlier and went on to become cornerstones of the studio's Silver Age output. Dell used the Four Color umbrella as a try-out platform for licensed TV properties, and this issue's success launched an ongoing Quick Draw McGraw series that ran through 1962. The comic arrived at the peak of the late-1950s Western craze that Quick Draw was explicitly designed to parody, making it a small but telling artifact of how mid-century animation and comics licensing fed each other. It also preserves the earliest print incarnation of Snooper and Blabber, a backup cat-and-mouse detective duo who originated on the same TV program.

Contains 6 stories
Hitting a Hidden Target
1 pp · Anthropomorphic-Funny Animals, Western-Frontier
Quick Draw McGraw
Traveling Trouble Shooter
11 pp · Anthropomorphic-Funny Animals, Western-Frontier
Quick Draw McGrawBaba LooeyHoward the Coward (villain)Boom-Boom Billy (villain)
Missing House Mystery
9 pp · Anthropomorphic-Funny Animals, Detective-Mystery
Super SnooperBlabbermouse
Just Plain Doggie
7 pp · Anthropomorphic-Funny Animals
Augie DoggieDoggie Daddy
The Magnificent Massacre
4 pp · Anthropomorphic-Funny Animals, Western-Frontier
Quick Draw McGrawBaba Looey
Name Change
1 pp · Anthropomorphic-Funny Animals, Western-Frontier
Quick Draw McGrawBaba Looey

ComicBooks.com Value

Our Model is In Beta
Raw (VG) $22
CGC 9.4 · 4 in census $768*
CGC 9.2 · 3 in census $445*
CGC 9.0 · 2 in census $302*
CGC 8.5 · 4 in census $207*
CGC 8.0 · 2 in census $159*
CGC 7.5 · 3 in census $127*
Show all 16 grades
CGC 7.0 · 1 in census $106
CGC 6.5 · 6 in census $89*
CGC 6.0 · 2 in census $79*
CGC 5.5 · 3 in census $62*
CGC 5.0 · 3 in census $60
CGC 4.5 none in existence
CGC 4.0 · 4 in census $49*
CGC 3.5 none in existence
CGC 3.0 · 1 in census $31*
CGC 2.5 · 1 in census $28*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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Raw — FN+ $260 1 listing Raw — FN $65 1 listing Raw — GD $67 1 listing
Raw / ungraded $40–$300 4 listings
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History

The Quick Draw McGraw Show premiered in syndication on September 28, 1959 — Hanna-Barbera's third television series, following Ruff & Reddy and The Huckleberry Hound Show — sponsored by Kellogg's and distributed by Screen Gems. Dell's Western Publishing arm moved quickly to capitalize on the new property, issuing Four Color #1040 with a December 1959–February 1960 cover date, the standard practice for licensing hot TV titles through the Four Color one-shot pipeline. The issue carried the indicia title 'QUICK DRAW McGRAW, No. 1040' with an internal code of Q.D.M.O.S.#1040-5912, consistent with Dell's one-shot publishing designation. No specific comic-book writer or penciler for this issue is widely documented in open sources, though Harvey Eisenberg is credited on later issues of the ongoing series as cover artist.

Trivia · 8 facts

  • First comic book appearance of Quick Draw McGraw, an anthropomorphic white horse sheriff who parodies Western genre tropes, and his Mexican burro sidekick Baba Looey.
  • Also contains the first comic book stories featuring Snooper and Blabber (a cat-and-mouse detective team) and Augie Doggie and Doggie Daddy — all three segment characters from The Quick Draw McGraw Show.
  • Dell Comics officially designated this issue as #1 of the Quick Draw McGraw series; the ongoing title picked up with #2 (April–June 1960).
  • The issue's copyright is held by Hanna-Barbera Productions (1959), reflecting the studio's active licensing of its TV characters for print comics.
  • The Quick Draw McGraw TV show debuted September 28, 1959, making this comic one of the earliest licensed print tie-ins to the property, issued within weeks of the show's premiere.
  • All 45 Quick Draw TV cartoons were written by Michael Maltese, a veteran of the Warner Bros. cartoon studio — lending the show (and by extension its comic adaptation) a sharp Western-satire sensibility.
  • Quick Draw's alter ego El Kabong — a Zorro parody who attacks villains by swooping down and hitting them with a guitar — is among the characters associated with this debut era, though his first comic appearance is in a later issue of the ongoing series.
  • The ongoing Dell Quick Draw McGraw series ran to at least eleven issues (1960–1962) before the Dell–Western Publishing partnership dissolved and Gold Key Comics absorbed Hanna-Barbera licenses.

Full credits

artist, inker Harvey Eisenberg
cover pencils, inks Harvey Eisenberg

Reprints

Reprinted in Chiquilladas #153 (1965), Huckleberry Hound #28 (1966), Flintstones en andere verhalen #8/1967 (1967), Yogi Bear #34 (1968), Golden Comics Digest #11 (1970), Flintstones en andere verhalen #6/1972 (1972), Familien Flint #3/1979 (1979), Gwandanaland Comics #1128 (2020)

Key issues in Four Color

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