Archie's Pal Jughead #82
In "Ask a Foolish Question," Jughead’s signature style sparks a surprising chain reaction when Betty and Veronica judge him by his clothes—leading Archie to copy his look, only to find himself suddenly obsessed with hamburgers. The trend spreads fast: Reggie, Betty, and Veronica all try on Jughead’s outfit, and each discovers the same irresistible craving. With Pop Tate’s lunch counter booming, the whole town’s appetite for burgers takes a wild turn—thanks to a single, simple wardrobe choice. Art by Samm Schwartz, with cover by Samm Schwartz.
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Betty and Veronica judge Jughead by his clothes, so Archie decides to dress just like him, but it makes him crave hamburgers. Veronica asks Reggie to borrow Jughead's clothes, and it makes him crave hamburgers too. Betty and Veronica decide to dress like Jughead (except they wear skirts) and it makes them crave hamburgers too. This is good business for Pop Tate.
Plot details indexed by the Grand Comics Database (CC BY-SA).