Archie's Joke Book Magazine #274

Riverdale's gridiron pride takes a comedic tumble in this 1981 installment of Archie's Joke Book. Stan Goldberg's cover walks us through a running gag: Archie and his friends cheer "We're Number One!" after a lopsided football win, only to find themselves announcing "We're Number Ninety-Eight!" once they hit the ice cream parlor's 40-flavor menu — apparently the line is just as long as the scoreboard gap was wide. It's the kind of cheerful, relatable humor that made this series a reliable laugh for Riverdale fans throughout its run.