Archie's Joke Book Magazine #233

This June 1977 digest of lighthearted gags delivers its humor right on the cover, where Archie asks Pop Tate to lower his prices at the Chocklit Shoppe — and Pop obliges in the most literal way possible, crouching down with the menu sign in a two-panel visual punchline. With hot dogs at 55¢ and pizza slices at 40¢, it's a cheerful snapshot of Riverdale's favorite hangout rendered in that warm, instantly recognizable Archie house style.