Archie's Joke Book Magazine #137

Reggie Mantle's self-promotion knows no bounds in this June 1969 installment of Archie's Joke Book Magazine, where Dan DeCarlo's cover catches the smooth-talking schemer spray-painting fence graffiti that reads "Reggie Is The Greatest!!" — while a blonde girl calls him out for putting people down with his scrawlings. The two-panel gag perfectly captures Reggie's unapologetic ego as he cheerfully defends himself by pointing to his "nice things," surrounded by a fence plastered with his own shameless self-advertisements. With one-liner gags teasing the interior — including zingers about Archie and Big Ethel — this digest-style humor comic delivers exactly the light, laugh-ready entertainment the Archie Series did so well in 1969.