Archie's Joke Book Magazine #104

Poor Dilton can't catch a break — the cover of Archie's Joke Book Magazine #104 (September 1966) catches him walking past a store advertising Ben Franklin glasses for $2.98 while Betty, Veronica, Archie, and Reggie laugh behind his back, with a speech bubble declaring, "How square can you get?! Dilton actually USES his glasses to read with!" It's a perfectly timed snapshot of Riverdale social dynamics, with Dilton's oblivious dignity making him oddly the most sympathetic figure in the scene. For twelve cents, this issue promises a fun collection of gags — including the story "Beach Banter" — that capture the breezy, colorful spirit of mid-1960s Archie humor at its most charming.