Archie Giant Series Magazine #147
In "The Switch Pitch," Veronica goes all out to land the spotlight, determined to be the teen cover girl for a local paper—especially when she thinks Betty’s popularity might steal the show. With a little mischief and a full beauty treatment, she sets up a clever switch while Betty’s out surfing with the boys. Written by George Gladir and brought to life with Dan DeCarlo’s signature style—penciled by DeCarlo and inked by Rudy Lapick—this 1967 gem captures the playful rivalry and charm of Riverdale’s teens. The cover, also by DeCarlo and Lapick, perfectly captures the moment’s tension and humor.
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Veronica wants to be selected as the cover girl for a newspaper story on teenagers. Fearing that Betty's popularity will get her the nod, Veronica gives Betty a full beauty treatment while she goes surfing with the boys.
Plot details indexed by the Grand Comics Database (CC BY-SA).