Archie #237
☆ Be the first to review + Add to your collection — Join freeIn "Roughing It," Archie spins a playful experiment to foster empathy: the gang swaps identities for a day, each taking on the role of a different friend. As names are drawn and roles assigned—Veronica as Jughead, Jughead as Reggie, and so on—the usual dynamics shift in ways both funny and revealing. Written by Frank Doyle and brought to life with classic charm by Harry Lucey, with Chic Stone’s inks, Barry Grossman’s colors, and Bill Yoshida’s lettering, this 1974 gem features a cover by Dan DeCarlo and Rudy Lapick.
Archie and Veronica can't stop laughing at a terrible joke Mr. Lodge tells—so bad it’s almost good—leaving the usually stoic Lodge convinced he’s a natural comedian. Now he’s determined to turn every awkward moment into a punchline, unaware that his humor might be the real punchline all along.
In "Play Switch," Archie's wild idea to foster understanding leads the gang into a hilarious role-reversal experiment: swapping identities for a day. As each teen steps into someone else’s shoes—Veronica as Jughead, Jughead as Reggie, and so on—their usual dynamics flip in unexpected, funny ways.
ComicBooks.com Value
Find on ebay
Sell my copy
Have this issue — or a whole collection? Get a fair offer from us, skip the marketplace fees and the hassle.
We Buy Collections ▸Full credits
Reprints
Reprinted in Archie #36
Key issues in Archie
Reviews
Reader reviews
No reader reviews yet.






