Life, 1929-06-28 · page 23 of 37
Life — June 28, 1929 — page 23: what you’re looking at
What you’re looking at
This is a satirical gossip and humor column about Manhattan nightlife and social trends, circa the 1920s (evidenced by references to Lindbergh and the Central Park Casino's recent opening). **Key content:** The "Prize Story" mocks an elite social venue's gatekeepers who rudely turned away illustrator Russell Patterson, not recognizing him. The joke: Patterson gained entry by impersonating wealthy society figures Marjorie and Herman Oelrichs—suggesting the nouveau riche elite were indistinguishable from impostors. **"Manhattan Madness"** contains absurdist one-liners lampooning NYC's geography, commerce, and culture: contradictions about Broadway's width, theaters' high prices ($18 vs. $5.50), and the disconnect between neighborhood names and actual locations. **"Manna-About-Town"** catalogs novelty tourist items and cocktail tricks—opera glasses with painted Woolworth Building lenses, toy saxophones, and sugar-lump initials tricks—satirizing both tourist gullibility and the era's frivolous consumer culture. The illustrations show fashionable 1920s women in period dress, reinforcing the magazine's focus on smart society.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
New York L . . « the aviation atmos- phere is obtained by having toy aeroplanes hanging from the ceiling and propel- XA, lers in the shape of numerous electric fans... there are also many al- leged sou venirs from famous planes and in- signia. said to have been left by aviators on endur- ance flights . . the best drink in the place is “The Spirit of St. Louis,” which is whiskey with a beer chaser... & T don't think Lindbergh has ever been in the — place. Prize Story Russell Patterson, Imerica’s foremost delineator of | smart people, at the sug- westion of Knicker- bocker, Jr., called at the Central Park Ca- sino the day before it opened, with — the idea of making some pretty sketches of this newly Urban- ized resort of the clite for this depart- ment... arriving at his destination he was told by the gentleman at the door to wait outside... after waiting patiently for some time, another gentleman peeked out and asked him what he wanted and if he was selling books or something ...M. Patterson timidly ex _ plained his errand at + which the gent yelled _/ “Sh, come back some other time!”... When interviewed by reporters, Mr. Patter- son said he didn’t know whether either of the two gentlemen was Tony Biddle, |r, of not... . P.S We were among those present Open- ing night... we got in by disguising hr ourselves as Marjorie and Herman Ocel- richs, Manhattan Madness The Midtown Club is four blocks fur ther uptown than the Uptown Club... you can’t get a Bronx cock- tail in the Bronx . . . Broad- way isn’t as wide as Fifth Ave... . Fifth Avenue is really Seventh Ave... . Times Square is trian- gular... Madison Square Garden is twenty-five blocks from Madison Square... Children seldom eat in Childs’... There is no Shakespeare theatre . « « $5.50. theatre ticks ets sell for $18 ...A John Gilbert sandwich at Reuben’s has no ham in it. Manna-About-Town iniature opera-glasses sold in ity of the Woolworth building —you look through them and see the Woolworth building—when you get back uptown you look through them at the Sherry-Netherland and still see the Woolworth building—the trick is a photograph pasted on the lens (Yes, I bought a pair) ...the toy saxo phones that don’t play (Yes, | bought one) ... iced chocolate malted-milk with gin... the Initial trick—put a person’s initials, in soft pencil, on a lurnp of sugar—drop the lump of ife and the initials will rise and appear on the per- son's palm—the trick is to press your thumb firmly on the initials when picking up the lump of sugar and then transfer the impression to the person’s palm when taking his hand and placing it on the glass + another new cocktail—Gin, cream and — grenadine. . . Walter Winchell now on the Mirror, which is cause for reflection but we hope not Y eS seven years bad luck . . . the — new backless street - dresses— the modern American yin certainly shows a lot of back-bone . . . the Hoboken boom went stale, like its beer... “Tex” Guinan's motto—“If you can build a better souse-trap than your neighbor, etc.” ++. the New York Taxicab Drivers are the best in the world - which suggests an idea—why don't these new drivers take lessons from the cabbies... any of them would be glad to pick up the extra money and_ they would turn out real drivers instead of the Sunday zig-zaggers. a sugar, initial side up, in a glass . of water—place the per- son’s hand over the top a ua of the glass, tap the glass with a spoon _ —— <a comicbooks.com