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Life, 1929-06-28 · page 22 of 37

Life — June 28, 1929 — page 22: what you’re looking at

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Life — June 28, 1929 — page 22: Life, 1929-06-28

What you’re looking at

This is a satirical advice column mocking the social-climbing aspirations of young women in the Jazz Age (appears to be 1920s based on references to speakeasies, Prohibition-era "revenue officers," and fashionable resorts like Monte Carlo and Palm Beach). The piece ridicules both the women seeking wealthy husbands and the wealthy elite ("snobs") they pursue. It presents deliberately absurd "lessons" for social advancement: faking a drowning to meet boat owners, posing as a Prohibition agent in speakeasies, marrying chorus boys then divorcing them for publicity, or simply eavesdropping on rich men's conversations to identify the wealthiest targets. The accompanying illustrations by Russell Ziegfeld Patterson show bathing beauties and women in various stages of these schemes. The humor depends on readers recognizing the transparent desperation and phoniness of this gold-digging strategy, while also satirizing the shallow materialism of the wealthy men being hunted.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

| \ \ How To Get Sin The Swim (In Ten Easy Lessons) Or What Every Young Girl Should Know i > | HE M. 1. T. Professor who | advised his boys to be snobs was without doubt handing out the right dope but why did he overlook the dear gels? ... after all they, 7 too, have their way to (OX NA make in the world, some — \ —— of them even without the aid of a college education, (This includes Vassar and Smith) and if they don’t mind their dollars and cents how can they ever ex- pect to live on Park Avenue or the corresponding street in their home town? s Snobson’s Choice Many of our best femmes are born healthy and wise but alas, not wealthy and are compelled to work for a living BUT if they follow Proffessor Rogers’ advice and hob- snob with naught but the élite, they are assured of a place in the sun at Deauville, Biarritz, Monte Carlo, Palm Beach and all points East. . “But how,” cry fifty thousand expectant mothers, thirteen (count 'em) bathing beauties designed and executed by Russell Ziegfeld Patterson. Lesson I If your daughter is a good strong swimmer, give her a pair of field glasses and tell her to stand on the bank of Long Island Sound and keep her weather eye open for a snappy launch .. . after se lecting a particularly swanky one, she must wait until high-tide, which is about fifty minutes after the cock- tail hour, and then swim out to it... upon reaching its side yell loudly for help . she will be res- cued immediately and if she has timed her act properly, the host and guests will think she is amem ber of the party that has fallen overboard ~ the rest is simple. Lesson II Have your daughter disguise herself as a revenue officer and fre- quent our better class speakeasies .. . all — she quicker than she can say “Ri- viera” one of the big opera- tors will ask her if they haven't met at the Lido, etc, and from then on it cught to bc smooth sailing. Lesson I11 Have daughter get a job in the chorus of some big show after which she must marry a chorus boy or some nice shoe clerk... shoot him as quickly and dramatically as possible and then sign’ a vaudeville or movie contract... the rest is simple. (If daughter is at all clever any one of these first three les- sons ought to suffice but if they don't, send one thousand | dollars in cash for | the remaining seven \ lessons). iy The Nose-Dive Here is a speakeasy on the thirtieth “can our poor daugh- ters accom- plish this?” +.» “Sim- ple as rolling off a yacht,” says Knicker- bocker, Jr. leaping to the rescue with has to do now is to listen to the men customers talk and she can quickly tell who has the most money . . . in fact, if the little lady has good ears she may stand outside the speakeasy and hear them . . . having allocated the correct Dunn & Bradstreet boys, all she has to do is change her costume and act like a debutant, that is, stand up to the bar with one foot on the rail, talk loudly and drink her liquor straight... . floor of a mid- town o ffice- building which caters presumably to aviators + at any rate most of the customers seem to be. high-Ayers . . . the name of the place is The Hangar (it should be Hangover) bu 1 prefer my own title comicbooks.com