Life, 1929-05-03 · page 39 of 44
Life — May 3, 1929 — page 39: what you’re looking at
What you’re looking at
This page contains **advertisements and reader correspondence**, not political cartoons. The content reflects 1920s American consumer culture and Life magazine's reader-interaction features. The "SLAM!" section shows Life's bridge column addressing reader questions about card strategy—here, debating whether a player could legitimately play a low diamond from the dummy with fourteen cards in hand. The editorial note defends the columnist's correctness using Latin ("Quod erat demonstrandum"—"which was to be demonstrated"). Other letters praise Life's ticket service and mention O.O. McIntyre, a notable newspaper columnist of the era. The advertisements promote **Squibb's Dental Cream** (toothpaste marketed to smokers) and **Glostora** (hair pomade). These reflect period concerns: dental hygiene for smokers, and maintaining neat, oiled hair as a marker of respectability and masculinity for "well-groomed men."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Don'T be annoyed, when your favorite smoke begins to sour a bit. Take a little word of wisdom — Squibb’s Dental Cream will spruce it right up again. Squibb’s is a grand thing for smokers, The tiny particles of Milk of Magnesia it deposits in the mouth crevices, keep your mouth sweet and healthy—your breath pleasant. Use Squibb’s Dental Cream — see for yourself how it keeps your | smoking taste keen and alive. All drug stores carry it. 40c a gener- ous tube. © 1929 by E. R. Squibb & Sons GUARD THE DANGER LINE SLAM! | Dear Life: Please ask Ruth Eastman Rogers how Mary could have a litte slam with fourteen cards. Hunter Wykes. Eprrortat Nore: For the benefit of Mr. Wykes and many other Lire readers who have written in, we would state that Miss Rogers is perfectly right. She has her book, her six tricks, and she is about to play her two of diamonds from the dummy. Quod erat demonstrandum! Life Publishing Company, New York City. Gentlemen: Enclosed find photo of the house in which the famous O. O. McIntyre was born. It receives to sce it. We Plattsburg, Mo., citizens are quite proud of our former citizen and he has many relatives here yet, but we ail boost for him. Yours truly, C. H, Thompson. Toledo, Ohio, April 10, 1929 Life's Ticket Service, New York, N. Y. Gentlemen: Enclosed you will find a check for $55, a self-addressed stamped envelope, and a list of the five evening shows I wish to see. I have been a subscriber to Lire for over twenty-five years and | am very much pleased to take advan- tage of this courtesy. I am certainly very, very grateful to you for the help you are giving me in getting these seats for me. Sincerely, T. E. Morse. Eprrorta, Note: Tickets for these five shows, bought from a scalper, would have set Mr. Morse back $105. much attention— | | especially tourists go out of the way Hair Neat Rich-looking — Orderly F your hair lacks natural gloss and lustre, or is difficult to keep in place it is very easy to give it that rich, glossy, refined and . . . orderly appearance .. . so essential to well- groomed men. Just ruba little Glostora through your hair. . . once or twice . . ,a week—or after shampooing.and your hair will then stay, each day . . . just as you comb it. Glostora softens the hair and makes it pliable. Then—even stubborn hair —will stay in place of its own accord. It gives your hair that natural, rich, well-groomed effect, instead of leaving it stiff and artificial looking as pastes and creams do. Glostora also keeps the scalp soft, and the hair healthy by restoring the natural oils from which the hair derives its health, life, gloss and lustre. Try it!—See how easy it is to keep your hair combed—any style you like .. whether brushed lightly or combed down flat. If you want your hair to lie down particularly smooth and tight, after apply- ing Glostora, simply moisten your hair with water before brushing it, A large bottle of Glostora costs but a ifleatany Try It FREE THE R. L. WATKINS CO 29-G-50 1270 West ard Street, Cleveland, Ohio Please send me FREE asample of GLOSTORA, all charges paid. ae comicbooks.com