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Life, 1928-11-09 · page 47 of 52

Life — November 9, 1928 — page 47: what you’re looking at

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Life — November 9, 1928 — page 47: Life, 1928-11-09

What you’re looking at

This page is primarily **advertisements and humor columns**, not political cartoons. **Left side:** Westclox pocket watch and auto clock ads emphasizing reliability and affordability ($1.50-$2.50). **Center:** "What to Do Till the Hostess Comes" is satirical advice for awkward social situations—poking fun at guests who are bored or uncomfortable waiting. Suggestions include: calculating plastering costs, imagining better furniture, betting on flies, analyzing rugs, and examining pocket lint. The humor targets both guests' anxiety and the tedium of social obligation. **Right side:** A Cunard cruise line advertisement featuring grouse (game birds) hunted on Yorkshire moors, then served aboard their ocean liners during hunting season—positioning luxury travel as sophisticated leisure for the wealthy. The short humorous quotes below mock sarcasm, persistent suitors, and Philadelphia police bureaucracy—typical period humor without specific topical reference. This is a snapshot of 1920s consumer culture, advertising, and light social satire.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

PocketGen You are always sure of the right time when you carry Pocket Ben, the famous Westclox watch. It’s the kind of timepiece any man can be proud of ... long life, good looks, reliability— teal value at $1.50. Built by the makers of Big Ben and other Westclox. Sold everywhere WESTERN CLOCK COMPANY La Salle, Illinois (a New Westclox \)\ Auto Clock reliable. Fits any car, Z Quickly attached on dash $250 or above wind-shield Attractive, convenient, Ta BaF BF, LIFeE What to Do Till the Hostess Comes | t. Let eyes roam around room. After fix- ing dimensions firmly in mind, close eyes and speculate on the cost of plastering room at seventy-three cents per square yard, 2. Note carefully furniture in room. Close eyes and try to imagine how room would look if it were decently furnished. 3+ Look at ceiling and see if you can discover two flies walking thereon, Bet on one fly to fly away before the other. To pay bet, transfer money from one pocket to the other. Repeat until bored. 4. Examine rug caretully. Is it Persian, Turkish, Chinese, Indian or domestic? Which are the wider, the blue stripes or the yellow? How would it look if figures ran from east to west instead of north to south? 5. Look out window. Note quickly first car that comes along. Close eyes and figure how soon owner will get it paid for, on the following terms: one-fifth down; the balance in fifteen monthly pay | ments; one-quarter and twelve monthly payments. (If not familiar with list price of car, wait until one of your own make comes by.) 6. Take out cigar lighter. Wonder how they can make such a dinky affair for $2.50. What proportion of the $2.50 went for materials, labor, advertising and profit? How long will it last? See if you can improve working parts. Mentally re- solve to invent one that will really light. 7. Explore pockets carefully. Devise some way of getting rid of tobacco grounds nestling close to seams. If you do not hear the hostess coming by the time you have finished, go over the scraps of paper in your vest pockets and try to recall what the words you wrote on each were to remind you of. D. L. Cotie. SARCASM. He was a very painstaking golfer and it took him three hours to reach the fifteenth hole, where he drove into the rough. After a long search the caddie located a ball which the player examined. “*No,"* he said, ‘‘this isn’t mine. This is a very old ball. “*Yes,"’ said the boy in exhausted tones, “but don't forget it’s a long time since we started out, sir.""—Boston Transcript THE TOO PERSISTENT SUITOR “TI didn’t know that you cared for me in that way. I’ve always t ‘of you as just a great hig bother.”"—Newspaper Serial Canin, if not quite kind. —Humorist (London). “Dio you persuade your husband to buy that new house?" “Oh, yes, without half crying!" —Town Topics. Peaitaps it takes a Philadelphia lawyer to understand a Philadelphia policeman, —Detroit News. 45 1840-EIGHTY-EIGHT-YEARS-OF- SERVICE: 1928 = ae (a “hotographed on 8.8. Berengaria GROUSE A LA CUNARD ROUSE by airplane from the Yorkshire moors ... To catch the first Cunard ships going out... Every one of these great ocean Tiners sailing after six o'clock on the first day of the open season has grouse aboard. It is grouse season from now until the end of November... An item worth re- membering if you are going over Cunard +e Think of a couple of hundred brace of grouse in one ship... What does that suggest in the way of the smart little din- ner... ina dining room with port-holes and an ocean view? .. . Grouse preceded by caviar... and turtle soup... and fonds d’artichaux Grand Duc... followed by just the correct little salad .. . and perhaps Escoffier’s flaming Bombe Nero for dessert. A young bird, a whole bird, is the Cunard motto... There is never a cold storage grouse on board ...They are sent to Cunard from various parts of the country «+efrom Scotland as well as Yorkshire +++ The very pick of the market... And served... without extra cost... asa part of the regular a la carte menu. Now the favourite Cunard recipe... Take @ young and tender grouse... cook it ten to twelve minutes in a hot oven... Place on toast two-thirds of an inch thick, fried in butter and spread with foie gras «+. Serve with potato chips and watercress, CUNARD See Your Local Agent CUNARD WINTER CRUISES . .. MEDITERRANEAN WEST INDIES A NEW CUNARD SERVICE... WEEKLY TO HAVANA comicbooks.com