Life, 1928-11-09 · page 48 of 52
Life — November 9, 1928 — page 48: what you’re looking at
What you’re looking at
This is primarily an **advertising page** rather than political satire. The main content is a Dentyne chewing gum advertisement featuring a smiling man with the tagline "It's the cheery smile that wins!" The page includes several regular **humor columns** typical of Life magazine's format: - "Wrong Numbers": A comedic poem about the annoyance of misdialed telephone calls—a relatable 1920s complaint - "Variety, Please Copy": A short anecdote mocking newspaper drama critics struggling to write headlines, with a suggested pun on the play "Abraham's Bosom" - "Incorporated?": Satirical commentary on verbose church organization names and Prohibition-era bootleggers disguising illegal alcohol as "Floor Paint" The right column features a **Marmola diet advertisement** promoting weight loss pills, reflecting 1928 beauty standards favoring thinness over the "excess fat" common two decades prior. **No political cartoons appear.** The page reflects typical 1920s consumer culture, technology anxieties (telephone annoyances), Prohibition realities, and beauty industry marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
VARIETY, PLEASE Copy Nooo has a harder life than the dramatic viewer (so we learn from the d. 1.), why with calling for the young lady, making show, getting back to the office and getting ts story into the paper on time. Then afie , that’s done, there is the headline to be wna, In a recent case, the headline had to come news about “In Abraham's Bosom,” played ha last week by the Provincetown Players. Co. plaining bitterly to the young lady who wy impatiently waiting for him to get through, by struggled and strove for a headline, rejectn the hackneyed announcement, Bosom’ a Hit." ‘The young lady thought a moment and the suggested sweetly: Che ENTYNE .and smile/ ** “Abraham's It’s the cheery smile that wins! And it’s teeth that make or mar the smile. Keep your teeth attractive —a flash of snowy white behind your smile. Chew delicious Dentyne, the gum that keeps breath sweet, teeth clean and pearly white. WRONG NUMBERS Wuex deep in soothing slumbers Men lie supine or prone, The callers of wrong numbers Get busy on the phone. Life's busiest disarrangers, They never sleep; instead. They call up perfect strangers And get them out of bed. They ask for Ed and Mabel, They call for May and Joc; You wish that you were able To tell them where to go; You think of swell examples Of cutting repartee, And practice sizzling samples— At 8 a.m. next day, Sometimes their tactics vary, But do not calm your wrath; They call and ask for Carrie When you are in the bath; Or else they time their calling To catch you unawares, And start you madly falling Down several flights of stairs. Their race the carth encumbers, And takes from life its zest; The callers of wrong numbers Are a perennial pest. But I've devised, to twist ‘em, A method of my own; This. briefly, is my system- "BSTo-&" (88° RB Go" SHIN —there goes the phone! —From ‘Listen to the Mocking Bird,’” by Stoddard King (Doubleday, Doran). INCORPORATED? “The Rev. W. B. Countee, of Kansas City, was a caller at the Plaindealer office one day this week. Kev. Countee is filling some engagements through Kansas and Oklahoma with his Imperial, Jubilee, Sacred Soul Saving and Financial Drive Concert Company.""—Topeka (Kan.) Plaindealer. Better known simply as the I. S. & F.D.C. Co.—New Yorker. Tue Trurt-in-Apvertisinc movement has made gigantic strides in our day, and a “‘society bootlegger”” in Philadelphia made his deliveries in packages labeled ‘*Floor Paint."* —Detroit News. “Why not ‘Abraham’s Bust Not a Bust’? —Kansas City Star A PERMANENT FEATURE “A curious hook appeared on the old lender’s face as he handed the money over.” y —Frome ) We rather think it had been there for a ley time.—Humorist (London). 1928 Belles Are Not They end the excess in this easy way Twenty years ago excess fat was common. Few people of 40 escaped it. Not so today. Slender Agures are the rule, All ideas of stye and beauty are opposed to fat. . This great change started when science discovered the chief cause of obesity. Itliesin an under-active gland, A way was four to correct this deficiency, and multitudes employed it. ; This factor was embodied in Marmol rescription tablets. People have used thea for over 20 years—millions of boxes of then. That is one great reason forthe slender figures you see everywhere today. : Marmola is not secret. Each box contains the formula and the reasons for results. No abnormal exercise or dict is required. Simpy take four tablets daily until weight come down to normal. . J Try this method if you over-weigh. Watch the new health and vigor which come whes the excess fat departs. Then you will know why so many people, for many years, hve urged friends to use Marmola, Gostartat onc. iption tablets are told by al dronats at fl per box, If your druggist is out, he will get them at once from his jobber. MARMO: Spe lessen ny toetice comicbooks.com