Life, 1928-11-09 · page 46 of 52
Life — November 9, 1928 — page 46: what you’re looking at
What you’re looking at
This page contains three distinct pieces: **"Embarrassing Moments" Cartoon**: A Murad cigarette advertisement disguised as editorial content. The cartoon depicts three men in formal wear who've clearly committed a social gaffe. The joke is that lighting a cigarette provides cover for awkwardness—appearing composed masks embarrassment. This was a common advertising format of the 1920s, embedding brand messages within humorous content. **"The Singies" Column**: Commentary on Hollywood's trend of writing theme songs for movies (then novel). The author proposes "Singies" as a term for these sentimental ballads and suggests better song-cinema pairings—mostly jokes playing on film titles versus actual song titles. **"Life's Little Ironies"**: A humorous column about the predictable inconvenience of telephone calls interrupting baths—a relatable domestic observation about timing and modern life. The page also includes charity fundraising for Life's Fresh Air Fund (providing country holidays for poor urban children) and reader acknowledgments of donations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EMBARRASSING MOMENTS When you’ve said the wrong thing at the wrong place to the wrong people . . . be nonchalant .. . Light a Murad. The “‘Singies” No moving picture is complete, these days, without a special key song to accom- pany it. “The Big Parade” gave us “Charmaine”; “Seventh Heaven’ pro- duced “Diane”; “Lilac Time” introduced to us “Jeannine, | Dream of Lilac Time”; and “Ramona”— well, we don’t even hove to tell you. If the song-writing industry is to be linked definitely with the movies, we might as well look around for a new neme to apply to those sentimental ballads which in the future will inevitably accom- pany the unreeling of our screen romances. I suggest the title: “Singies.” At the same time, I should like to suggest some new “hook-ups” between songs and cinemas: hook-ups which I feel have been neglected by the Busy lyrists in the excitement of the moment, “The Man Who Laughs’——‘Some Day He'll Come Along, the Man Who P. Loriflard Ak Ext, 1760 Laughs; And He'll Be Big and Strong, the Man Who Laughs.” “Rain” “Let a Smile Be Your Um- brella.”” “Beggars of Life’——“Tramp, Tramp, Tramp.” “Our Dancing Daughters”——"That’s My Weakness Now.” “The Wedding March” —— “The Wedding March.” “The Perfect Crime”——* Valencia.” N. R. J. Sicn in a shoe-shining establish- ment owned and operated by a retired soldier of the roth U. S. Cavalry (col- ored), at Nogales, Arizona: = “Pepa. Intecuments Artisticy Em- BELLISHED AND BriLLIANTLY ILLUMINATED FOR THE SLIGHT COMPENSATION OF FIFTEEN Cents Per Operation. Our SrTanparp Waranty Guarantees Our Patrons THE Uctimate nx SATISFACTION.” a Lire’s Fresh Air Fund Live's Fats Am Fuxp has been in for the past forty-one years. In that time i ha expended $419,278.00 and has given holiday in the country 10 51,000' poor cy fl dren. Twenty dollars, approximately, pays foy such a holiday for some poor child’ from the crowded city streets. Won't you help? contributions (which are acknowled, Lire about four weeks after their pase il be made payable to Live's Faust Ain Fu sent to 598 Madison Avenue, New York. Previously acknowledged... George H. Leigh, New York. Camp Po-ne-mah ‘Sunday Service Colice tion of camp girls, Dr. and W. Allen, to be used tow manent cabin... Brunswick-Kroescheil’ wick, No Jossseosyss $39,693.26 $09 64.00 $0.00 $39,812.76 ACKNOWLEDGED WITH THANKS Lire acknowledges with thanks the receipt at is Camps of the following donations: Holyoke Heater Co., Holyoke, Mass., kerosene hot water heater; Irving Kresh, Brockiva, N Y., bugle and pup tent; Patterson Bros. rk City, tools; James Hildebrandt, ester, N, J., 2 loads of sawdust for jumping pit; L. E. Stemmler, Queens Village, L. 1, bows and arrows; Mrs. F. E. Lewis, Ridgefield, Conn., 40 tennis balls; A. Albrecht, Glendale, L. 1., p paper pads for crafts; Mrs. Paul Zuhlke, Pe pack, N. J., 2 electric irons, bed table, blankets, clothing, books, etc.; M. Hohner, Inc., New York, 12 dozen harmonicas to each ‘camp; Ham macher, Schlemmer & Co., New York, boxes of tools; Colgate & Co., Jersey City, supply of toothpaste for each camp; R. C. Williams & Co., New York, 4 cases canned goods; Henry Disston & Son, boxes of tools; Acolian Company, New York, piano; Frank ‘Stolpe, No. Conn., note paper and toys; Eastman Rochester, N. Y., 5 Kodak Cinégraphs; about 100 Victrola records, left at Lire Office by a friend, Life’s Little Ironies Tuere it goes. It never fails. Every time I'm home alone and start to take a bath, the telephone rings. The timing is perfect. It won't ring when I'm just stepping into the tub, It must wait until I'm completely wet or completely soaped. What causes that? Can it be something psychic or mental telepathy or what have you? Shall I answer it? The very idea of climbing out of this tub, putting on a bathrobe and dripping water all the way from here to the phone—is repugnant. To say nothing of catching cold. A man has his health consider. Let it ring. Probably nothing important anyhow. Of course it’s not im- portant. I wish they'd stop ringing. How can I enjoy my bath with all this dis. turbance? The bath is a sacred institution. Look at the Romans and the English. Could that be Gus? He said he'd call me up when he got that fifteen bucks he owes me. Naturally I don’t believe him. Imagine Gus calling you up and offering to pay the money he owes you! Not 2 chance. Still—a miracle might happen. That phone is getting me down. Shall I No. Well—oh, gosh, here goes. I'll prob- ably slip and fracture my skull. . - “Hello. No! No—you—you—poor— idiot! This is not Eisenglass 6739! Robert Lord. comicbooks.com