Life — November 2, 1928 — page 8: what you’re looking at

What you’re looking at

This is a Gillette Safety Razor advertisement, not political satire. The page promotes "The New Improved Gillette Safety Razor" with the heading "Comfort En Route," targeting travelers. The ad emphasizes that shaving is a daily necessity "whether you are at home or traveling" and positions Gillette razors as precision instruments satisfying "the natural masculine desire for a little frank luxury in personal equipment." The featured product is the "Traveler" model priced at $10.95, shown in a leather case containing two cylindrical razor holders, blades, brush, and soap containers. The text describes it as "heavily gold plated" with "ten Gillette Blades," also available in silver plate for $7.50. This is straightforward commercial marketing, not commentary or satire.