Life, 1928-11-02 · page 8 of 48
Life — November 2, 1928 — page 8: what you’re looking at
What you’re looking at
This is a Gillette Safety Razor advertisement, not political satire. The page promotes "The New Improved Gillette Safety Razor" with the heading "Comfort En Route," targeting travelers. The ad emphasizes that shaving is a daily necessity "whether you are at home or traveling" and positions Gillette razors as precision instruments satisfying "the natural masculine desire for a little frank luxury in personal equipment." The featured product is the "Traveler" model priced at $10.95, shown in a leather case containing two cylindrical razor holders, blades, brush, and soap containers. The text describes it as "heavily gold plated" with "ten Gillette Blades," also available in silver plate for $7.50. This is straightforward commercial marketing, not commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COMFORT EN ROUTE Woauerner you are at home or traveling, there is one job you have to do every day the sun rises. Gillette does that job smoothly, surely, every morning, wherever you are— in spite of nerves and weather, hurry and hard water. We have made the New Improved Gillette one of the finest precision instruments in the world. And to satisfy the natural masculine desire for a little frank luxury in personal equipment, we have created ten dif- ferent Gillette sets, each one an excellent example of fine craftsmanship in metal, leather, and fabrics. Priced from $5 to $75. Gillette Safety Razor Co., Boston, U. S. A. THE NEW IMPROVED Gillette SAFETY RAZOR TRAVELER -::: $10.22 The TRAVELER in genuine leather case. Heavily gold plated razor, Blade Box with ten Gillette Blades(twenty shaving edges), Brush and Soap Con- tainers, $10. The same set heavily silver plated, $7.50 comicbooks.com