Life, 1928-11-02 · page 7 of 48
Life — November 2, 1928 — page 7: what you’re looking at
What you’re looking at
This is a **Chrysler automobile advertisement**, not political satire. The page features a stylized black-and-white illustration of a 1920s Chrysler "75" Passenger Coupe positioned dramatically in what appears to be a cave or rocky setting. The ad's text claims Chrysler has created "a new car vogue" and asserts American automotive originality surpasses European design. It emphasizes that Chrysler style is "accepted" both in America and abroad, and that Europe recognizes Chrysler's "artistic excellence" over "all earlier motor car designs." The decorative bird motif at top is typical 1920s advertising design ornamentation. This represents period advertising rhetoric celebrating American manufacturing innovation and styling during the early automotive era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
New Chrysler "75" 2-Passenger Coupe (with rumble seat), $1535. Wire wheels extra fa Chrysler Originality Creates a New Car Vogue In the new Chrysler an enthusiastic public recognizes a new style that re~styles all motor cars . . .4Once more Chrysler genius has dem~ onstrated that American originality transcends the artistic abilities of the Old World .. .4Chrysler offers in the new Chrysler, beauty and sym-~- metry which owe nothing of their supremacy to the creations of European designers . . .4 And Chrysler style is the accepted mode not only in America, but also abroad ...4 Europe acclaims Chrysler originality as zealously as America—not simply because it is so honestly American, but because it so completely surpasses in artistic excellence all earlier motor car designs. New Chrysler "7 5""—Priced from $15 35 upwards. New Chrysler “65° —Priced from $1040 19 $1145. All prices f. 0. b. Detroit comicbooks.com