Life, 1928-11-02 · page 33 of 48
Life — November 2, 1928 — page 33: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine's pages. The page promotes the **Dodge Brothers New Senior Six**, a car manufactured under Walter P. Chrysler's leadership. The advertisement uses typical marketing language of the era, claiming the vehicle combines "all that was best in the past" with modern style and performance features: flexibility, quietness, speed, and ease of control. The dark photograph shows the car in atmospheric lighting, emphasizing its sleek design. The ad emphasizes luxury appointments, color/upholstery variety, and performance specifications while listing eight body types priced between $1,575–$1,845 (f.o.b. Detroit). This represents standard automotive advertising from the early-to-mid 20th century, appealing to consumers seeking both tradition and modernity in their vehicles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
All that was best in the past—all that the present approves—find brilliant expression in Dodge Brothers New Senior Six. New Senior appointments are regal. There is a wide range of vivid and modish colors. A varied selection is also offered in the upholstery—every weave and pat- tern admirable for its tasteful harmony and rich good looks. And you recognize in every curve and sweep of Senior coachwork, a BIGGER AND FASTER AND FINER THAN Ever new and vivid expression of smart ear style. In action the New Senior is flexible, quiet and fast, with sure, flashing pick-up, im- pressive smoothness at all speeds, abundant power and exceptional ease of control. Indeed, before you have driven a mile, you will realize that Dodge Brothers, under the guiding genius of Walter P. Chrysler, have here produced one of the greatest cars in the world. Asailable in eight distinguished body types ranging in price from $1575 to $1845, f.0.b. Detroit DODGE BROTHERS NEW SENIOR SIX comicbooks.com