Life, 1928-11-02 · page 34 of 48
Life — November 2, 1928 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising and entertainment industry content** rather than political satire. The main elements are: **The Wrigley's Spearmint Gum Advertisement** (center-top): Shows silhouetted figures at a desk with the slogan "Regularity is the world's watchword." This is a straightforward commercial promoting the habit of chewing gum after meals for dental and digestive health—a common marketing claim of the 1920s era. **Supporting Content**: The page includes music industry "Confidential Guide" listings discussing popular songs and their composers, hotel advertisements (The Piccadilly), and vermouth/vermut ads—typical Life magazine filler. **The Humor/Context**: The juxtaposition of discussing "regularity" in gum-chewing alongside dense entertainment industry gossip creates mild irony, but this appears incidental rather than intentional satire. This is essentially a **commercial advertising page** with entertainment columns, not a satirical cartoon requiring historical context.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
———__ Confidential Guide (Continued from page 30) of the title in a frothy newlywed song discou as anybody knows, it’s not how muck yor ys song as how much you take out of it) Derg! third split on the royalty gross of Margie two melody collabo: ‘S—was $20,000, w! the rate of $200 a word for a 100-word lyric, aint "ote Gist Who Broke My H eal _ The jroke leart, Waterson- Snyder— Dramatic waits ballads sar ng aoe long as re, ow I'll forgive The Gir! W My Heart." me Eo _ Carmen, DeSylva- Brown Henderson—Two Spas iards by the names of Billy Rose and Violinky former variety fiddler, latterly a nite club entre, neur—tashioned this Charming waltz serenade You? Don't You? Love Me? Forsie—Two the most tuneful songsmiths in all Tin Pan Ale Prank Magine and Ted Koehler, are responsible {5 this novelty interrogative plaint. The uke vines will fancy this ditty. 1 Wish I Wor a Kid Again (And Koew Wart Know Now), Feist—Gus Edwards had a hand in thy javenile song creation, and while it's not ance “School Days” it has the same general appeal. ‘Are We Downhearted? No! DeSyisa-Browy Henderson—Rollicking “gang song” of the We Got Pun” school; a clean novelty number. Records Dream House and Maybe You'll Be the Ow Who'll Be the One to Care, Victor 21302—The uy about the mousetrap and the world beating a pais way to.its maker's door didn't apply to Art flicteus who, with his orchestra, was brought E. Ziegteld for a New Amsterdam roof revue long beer ‘Whiteman came, like young Lochinvar, also cut dt West and made the nation more jazz-minded at ti time than it is air-minded today, Hickman fal to click with the masses although the sophisti appreciated his Western style of smooth symphoer syncopation. So Hickman went back to Call and became rich in the hotel business, but be st REGU RI faithful to his first love and occasionally turns oc LA TY dance records with his orchestra, as in this coupe, Both are West Coast song hits and subs slogan of one of the song's publishers about “looks is the world’s watchword. [iis Weiser nea Tee eas Parade of the Wooden Soldiers and Ra And regularity in the use [fae e thedfined ofan w these fox-trot revivals E Ragging the Scales,”* J day novelty piano solo, Ce) ajter every jay as fare, the more on the Keys” “Plapperette, e Claypoole was ahead of the times when " Raging tt al ll benefit teet Scales" first was published more than a decade age me wl 9 | Along with other sturdy survivors is the Co importation, “Parade of the Wooden Soldiers,” : : ranking as a favonte novelty, Katzman has orches reath an estion. trated “both of these brilliantly and bis Ang Persians interpret them in like manner pinisk of, Me Thinking of You and My Wiste runswick go19—Chester Gaylor THE FLAVOR LASTS McNamee of station WSAG (Worese, Mass), styles himself “the whispering serenade.” y 4 p ‘ g g y Like McNamee, to pursue a comparison. Gayle Yi Ve Yi Yr Ve Ve Go (o | song styles, he knows {ull well how to “sel a pope ballad, as ts evidenced on this record. ar Princess and Your Dance Is a Love Mem ory, Columbia s008s—This 12-inch imported recat ing’ is a tuneful concert interpretation of Leo Pil melodies. The Dollar Princess” operetta score ant the companion piece are excellently handled by Days Bela’s Continental Orchestra. T Love You Truly and Starlight and Tulips, Cds» bia 1332—Thelma, Terry, directing her, Play Bon. the interpreters of “Starlight and Tulips.” is the oo j tress on the disks. She wields t Fe ageregation, and while there ha all-femme stage bands none has qualified for s dansapation as has Miss Terry's Lombardo and his Royal Canadi steppee with the companion fox-trot ballad. i Lani, QRS 440s—The South Sea Islanders a2! other radio propagandists for the hula belt have dt 7 much to popularize this Hawaiian waltz. New York’s Newest Hotel it means “Wreath of Heaven,” and Harold Wa : : borough's di; dexteri further interprets Send Che Piccadilly playesplnao lection inappropriate fain end for 227 West 45th Street “BRIDGE At B’way—New York CLUB” Hdcent te Bray Ae Lire expects to publish its usual Vermouth Recipes Sunlit Rooms. Each DOG CALENDAR this year, at the ;, with Bath, Electric usual price of one dollar a copy, # and Bridge Score Pad Fan, Ice Water. be ready about the middle of No StH Pine Ste New Voce z Single Room and Bath $3.00 vember. When preparing your hol sims Double, Recat, and ath $4.60 day list, don’t forget the DOG Puthd Luncheonette CALENDAR; it always makes such Wire at our Expense for an acceptable gift! MARTINI & ROSSI P. D. SOFIELD. Mng. Di. Orders entered now will be filed C77 WW, , as soon as published. comicbooks.com