Life, 1928-10-19 · page 33 of 40
Life — October 19, 1928 — page 33: what you’re looking at
What you’re looking at
This page contains editorial commentary on the 1928 U.S. presidential election, likely by E.S. Martin. The text criticizes both major candidates while focusing on Prohibition as the dominant election issue. The piece mocks the "Methodist Board of Morals" controlling the country—a reference to anti-alcohol crusaders who pushed Prohibition. It sarcastically discusses Aimée McPherson, the famous evangelist who visited Paris's Montmartre district and returned shocked by its decadence, while the author questions why she went there seeking such sights. The commentary also references Mabel Willebrandt, Prohibition's chief enforcer under Hoover, suggesting her unpopularity may cost Republicans votes despite her anti-crime efforts. The left side contains a Krementz jewelry advertisement using the phrase "Unaccustomed is Right!"—likely referencing Al Smith (the Democratic candidate), a Catholic New Yorker whose working-class background and accent made him seem "unaccustomed" to formal society to some voters.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 . a *UNACCUSTOMED” IS RIGHT! ACK of familiarity with such formal occasions is self-evident when your dress jewelry is un- matched. For those who “know” never bedeck themselves with studs that differ from the links or vest buttons, Convention firmly forbids it! The only correct form is— matched links, studs and vest but- tons. Also, when dressed in tuxedo, jewelry must be black enamel or dark mother-of-pearl; full dress re- quires white mother-of-pearl. The man who wears Krementz Correct Evening Jewelry can be mentally at ease. His jewelry is correct! It is sold in complete sets that are matched! And with this correctness come stylish and pleas- ing designs—quality befitting the highest occasion. Incidentally, a set of Krementz Evening Jewelry is an always-ap- preciated gift. The case in which each set comes makes it especially suited for the purpose. KREMENTZ & CO., Newark, N. J. No, 2082_Fall Drese Set. White mother-of- pearl centers; Krem- ents Quality white metal rims. Complete, 88. Other sets to $50, CORRECT EVENING |? LIFE the two candidates, Governor Smith is un- doubtedly the Progressive. That is virtu- ally admitted, but the opposition deals with it by saying that his progressiveness is personal and not especially representa- tive of the Democratic party, which has no particular progressive convictions but merely a natural aspiration to get back into office. So it goes, but the great issue is Wet or Dry, or more accurately—Shall the Meth- odist Board of Morals run the country? The great issue of all is the constitutional amendment and how to get rid of it and get new rum regulation that shall dimin- ish drinking, bootlegging and crime. For really our crime record is bad. Aimée McPherson has been to Paris and to Montmartre and has sat in the dance halls and has seen a lot of more or less naked girls. The riff-raff of the solvent world is amused by them and champagne. She reports herself as greatly shocked and thinks that Paris is in a very, very bad way. But what did she go to Montmartre for to see? A reed shaken by the wind? “The more I see of Paris and Mont- martre,” she says, “the more happy I am to be in America.” Oh, yes, she is happy in the U. S. A., but even she has .to have occasional outings. People can be good in Paris if they have a mind to and they can be bad in the United States. The Harbor Patrol head, of New York, dreamed of a rum ship named “Caro- line,” sent his men out to look for one and found it and seized 2,000 bags of rye whiskey. So the papers said, and anyone is welcome to believe it and let the court settle whether this use of dreams is con- stitutional. The Republicans seem to be trying to lose Mrs. Willebrandt, but she seems to prefer to continue in the picture. It is something to have it begin to be realized that her philosophy of life and law may not win votes for her side. She visualizes an issue and makes its repulsive side ap- parent. That is useful. E. S. Martin. PRESENT LOCATION UNKNOWN A sritnp tells us he received from an insurance company a letter framed as follows: ‘Dear Sir: Will you please inform us whether you can be reached at this address, and if not at what address you can be reached."* Desiring to evade a call from the company’s agent, he shrewdly replied: “Sirs: I beg to inform you that I cannot be reached at this address."'"—Detroit News. A SUBTLE COMPLIMENT From Hotel Monthly: “Frank May, dining car steward on the Overland Limited: ‘I feel just as safe on this train as I do on the streets of Chi- cago.’ ""—Chicago Evening Post. “‘Joxe all you please about th’ ole family but it gave a prospective bridegroom a fair idea o* th’ gang he wuz marryin’ Keep that morning SPARKLE Isn'r it a grand, fine feeling to come from the shower, singing, to stow away a hearty breakfast, and light up for the first smoke? You feel sparkling all over. But —do you keep that morning sparkle? Just about noontime, do you find that smoking, at least, isn’t quite as pleasurable? There’s a preventive for a waning smoke appetite— Squibb’s Dental Cream. Squibb’s puts the sparkle in your mouth and keeps it there. The minute, clinging particles of its Milk of Magnesia swallow up mouth acids at The Danger Line, and keep your mouth brisk and fit, your breath always pleasant. Use Squibb’s in the morning and evening, anyway. At any other time during the day when you can. 40c at any druggist’s. Copyright 1928 by E. R. Squibb & Sons GUARD THE DANGER LINE JEWELRY FOR MEN |l0.— te Morin, in Indianapolis News. comicbooks.com