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Life, 1928-10-19 · page 32 of 40

Life — October 19, 1928 — page 32: what you’re looking at

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Life — October 19, 1928 — page 32: Life, 1928-10-19

What you’re looking at

This page is primarily **advertising** for consumer products (Voila vanity compacts, Rolls Razor safety razors, Mediterranean cruises), with a substantial editorial column titled "Some Things in the Papers." The editorial discusses the **1928 U.S. Presidential election** between Alfred Smith (Democratic) and Herbert Hoover (Republican). The author argues that despite candidates' efforts to generate excitement, Americans have become desensitized to sensational news—floods, homicides, scandals are now routine. Smith is portrayed as engaging and passionate, especially on farm relief and public water-power control. Hoover represents the incumbent Republican party offering continuity ("Things are going fine, it would be a great mistake to change") and still benefits from his reputation feeding Belgians during WWI. The piece suggests Hoover's Republican Party is beholden to special interests rather than the public good—a critique of corporate influence in politics. The tone is weary about modern American political apathy.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

CHARMING NEW CREATION Press the tiny button and ... voila... the dainty beauty box slides outward, revealing powder, lip paste and rouge at your finger tips. A smart modern vanity that is both charming and con- venient. Made by the makers of SUREFIT Metal Watch Straps. See the VOILA Vanity at your jeweler’s, or write us direct. Ina variety of styles at $12 and $16.50 prom ANI “Opens at Your Finger Touch’ Patents applied for, BLISS BROTHERS COMPANY Attleboro Mass. LIFE Some Things in the Papers Born candidates exert themselves to make the election of a President seem important to the voters. It is important, but the noise the preparations make has been in com- petition with other noises not concerned with them. The floods, for example, have been very impressive. We do not take in much about floods and tornadoes unless we have been rsonally drowned or washed out. We ve got used to everything, including loss Pi life in quantity. OF course the floods interest us; of course our sym- pathies are stirred; of course money is given, but how much are we thrilled? Not so very much. It takes a great deal to thrill us nowadays. We all feel more or less, all the older people anyhow, that everything is different trom what it used to be and that perhaps floods, homicides, hold-ups, motor car massacres, scandals and the big bull-market are just normal incidents in the new world. Nevertheless, the candidates continue their efforts to in- duce new sensations in minds already sated with sensationalism, and they have some luck, They draw crowds, very large ones. Alfred Smith's affectionate manners get a good deal to the hearts of the West- erners and the things he says he wants done appeal to them. He talks about farm relief as though he really wants it and believes that something can be done. He speaks with approbation of religious tol- erance. He talks about water power in a way to make people feel that the great sources of it are worth looking after and should be kept in the hands of national and state governments and not allowed to be snapped up by private companies. Per- haps that is important. Whoever gets the water power will have to sell it to people who can use it, but really one would pre- fer that control of the sources of it should continue to be the property of the public. Mr. Hoover is less amusing than Alfred Smith and rather harder reading and offers fewer novelties. Alfred Smith is ag- gressive in an excellent sense. He punches people up and makes them think, or try to think, anyhow. Mr. Hoover is the representative of the party that is in and naturally says to the voters—Things are going fine, it would be a great mistake to change. To a great many voters he is still the man who fed the Belgians. That is a picture that they can understand, and he makes a very fine appearance in it. The opposition says that Hoover has passed away. This one that is running 1s the representative of the Republican party as it is, a party intent on giving to him that MEDITERRANEAN geo’, ss “Transylvania” sailing Jan. 30 Clark's 25th cruise, 66 days, including Madeira, Islands, Casablanca, Rabat, Capital of Mo- roCeo, thens, in, Algiers, Malta, A' , Constantinople, 15 days Palestine and Exypt, Italy, Riviera, Cher- bourg, (Paria). Includes hotels, guides, motors, etc, N “Medi Cruti ormjune 29, 1829; $600 up FRANK C. CLARH, Times Blég., ¥.Y. hath, concerned with special interests and those who profit by them. As between ROLLS RAZOR THE ONE BLADE SAFETY Universally accepted by American Gentlemen as the ultimate in safety razors. A Rolls Razor is simplicity itself—just one safety blade and its handle in a compact metal case containing the strop and hone. The blade, of finest Sheffield steel, is of the old straight razor type and hollow ground. Properly handled it will give a lifetine of perfect shaves. Stropped in its case before shaving—honed in its case when necessary, the blade, kept ever keen, shaves flat to the face—mot al right angles. It cuts ir—does not pull it ext, A toilet requisite that any man will take pride in possessing. Not just another kind of Safety Razor "e actually another kind of shave A British tion Imperial 1 Silver plate in leathered container $15. Imperial No. 2 Nickel plate in cardboard container $10, We recommend Imperial Rolls Shaving Soap for a superior shave. Packed in hygienic indestructible bowl $1.50. For Sale at The Better Shops Descriptive Folder Sent on Request LEE ¢& SCHIFFER, Inc. 17 East 44th Street, N. Y. C. U.S. Distributors wm eG emo m= rea Rea n aw 2eake es Sees SY oS ll E.Z. The ORIGINAL wide GARTER Always comfortable. Never slips. No adjustments. Favored by ath- letes. Sold everywhere. B5¢ to $1.25 everywhere, If not at your ‘deaier, send 506 for pair te Dept. L. The Thos, P. Tayler Cony Bridgeport, Cons, ww wo. ee comicbooks.com