Life — October 19, 1928 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

MORE ABOUT THE McNAMEE SCHOOL Jy the current issue of Lire, Agnes Smith, whose weekly articles on the radio are quite a lot more vmible than anything else connected with the broadcasting industry, has things to say about announcers of News events, particularly football f with special attenton to Graham McNa- ere, the Idol of the Ether, Miss Smith objects tp Mr. McNamee’s method. So do we. Having been kept away from the football eames of our choice last year by a series of mis- fortunes, we found ourself dependent largely on Mz, McNamee and his shadow, Phillips Carlin, foe prompt information about the progress of afhirs on the gridiron On several Saturday nights we started to write comments on these two gentlemen, but each time we were compelled tear up our remarks for being too hasty and wo bitter, We agree with what Miss Smith has tosay currently concerning the McNamee Menace. And we should like to add a few suggestions of car own, As follows: In all our experience at the loud speaker, we have never so much as smiled at one of the jests of the football announcers. We deduce that these gentlemen are not among the leading wits of their time; that, in fact, they are not wits at all. The soundest advice to them, under the circumstances, is not to try to be what they are rot. Having played football for several years (as to star) and followed it for many more, we are reasonably well informed about the rules, strategy, technique and significances of the game, yet we we not an expert. It is unfortunate, then, and indicative of a bad situation, that we know vastly more football than the announcers who attempt w tell the radio listeners about it. We must represent a great many thousands who would pefer to hear an expert. nally, we have a hint to offer radio an- nouncers in general, as well as those who broad- ast news events, It is a hint that was given & asa writer many years ago, and accepted. It is: don’t attempt to talk down to an audience less intelligent and more ignorant than yourself. If you are a radio announcer, you may find that there is no such audience. —Edward Hope, in New York Herald Tribune. New York’s Newest Hotel Che Piccadilly 227 West 45th Street At B’way—New York Adjacent to Every Ac- tivity. 600 Bright Sunlit Rooms. Each with Bath, Electric Fan, Ice Water. Single Room and Bath $3.00 Double Room and Bath $4.50 Exceptional Restaurant and Luncheonette Wire at our Expense for Reservations B.D. SOFIELD, Mng. Dir. Out of your morning fog in ten seconds UPPOSE you were out most of the night. No need to tell the world about it. Greet the cold, grey dawa with a smile—with a sparkle in your eye, in- stead of the “burnt holes in a blanket” effect. Chase the tired, sleep-famished look from your face. The set wooden expression that everybody knows is the “morning after” look. All you have to do is pat a few drops of Fougere Royale Lotion on your face after shaving. Thousands have discovered that 10 seconds with this magic lotion gives precisely the same effect as a 20 minute massage by an expert barber. Peps you up like a cold shower. Puts good red color in your cheeks. Stimu- Tougtre Royale Pronounced Foo-Zhaire Reyal After-Shaving Lotion After-Shaving Lotion, 75¢ Taleum, 50¢ Shaving Cream, 50c Eau Vegetale, $1.25 Shaving Stich, 73¢ Facial Soap, 50¢ lates circulation and washes away fatigue lines, sleep wrinkles. Tightens up pouchy fat and gives you the firm, taut, youthful look of an athlete. Also styptic —heals cuts, etc. Use it in the office, too, when you need “waking up.” And if you want a modern miracle in shaves—one that is smooth, fast, gen- uinely comfortable, try Fougere Royale Shaving Cream. It’s sheer luxury—noth- ing less. Positively cannot burn or irri- tate, because it’s scientifically balanced— non-caustic, Both cream and lotion are mildly perfumed with Fougere Royale (Royal Fern), a wholesome outdoor fragrance. At druggists everywhere—or generous samples for the coupon below. HOUBIGANT, Inc., Dept. L10 539 West 45th Street, New York City You may send me without charge trial con- tainers of Fougere Royale After-Shaving Lotion and Shaving Cream. Name... Address... comicbooks.com